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How to optimise your search function in just a few steps

The goal

Boost your conversion!

There are many different types of search queries and all of them can end with an empty search result. But this is not the way to tap the full potential of your search. There are the simple searches, and there are some more difficult ones. Do you already know all the types and sorts? Are you curious about what you can distinguish in the queries, and how you can classify them?

Grafik - Durch eine Lupe vergrößerte Statistik, Team analysiert die Anteile

Increase your online turnover sustainably

An empty search result is frustrating for your online shopper. The store operator is equally frustrated because he loses sales. With every improvement of your search function, you will meet your customers' needs. With outstanding search, you not only inspire your customers, but also sustainably increase your online turnover.


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Julian Drees, Senior Consultant KPS

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