Event
Agentic Commerce - The future of shopping: Are you ready?
Agentic Commerce Session Berlin – hosted at Google in Berlin
Date: 14.10.2026
Location:
Google Office
Tucholskystraße 2, 10117 Berlin
Together with our partners commercetools, Google and 7 Learnings, we invite you to an exclusive afternoon session on the topic of Agent-driven Commerce — where AI agents no longer merely support the customer journey, but are increasingly steering it themselves.
Whether it’s autonomous shopping assistants or AI-negotiated transactions: purchasing decisions are increasingly being made by agents, not just by humans. What does this mean for your commerce architecture, your customer experience and your competitive position?
Beyond the hype: what agentic commerce really means for the retail sector
Leading experts from commercetools, 7 Learnings, Google, and KPS share practical insights into how agent-based AI is transforming the retail sector — from the technological fundamentals to the concrete business impact. You can expect concrete use cases, not just buzzwords.
Panel discussion: Agentic Commerce in practice
To round off the session, our speakers will take to the stage to discuss outstanding questions, different perspectives and what it takes to successfully implement Agentic Commerce
Attention: Places for this event are in high demand! Secure your place now!
Register now
The Speakers
Felix Hoffmann
CEO & Co-Founder 7 Learnings
Gus Iwanaga
AI Product & Eng Leader
We’d like to invite you to Google’s Berlin office — for an afternoon that combines insightful industry insights with the opportunity to network with peers, partners and experts who are helping to shape the future of retail.
Your Key Takeaways
From searching to taking action: How Kl agents take charge of the purchasing process
AI agents are increasingly taking over product searches, comparisons and purchasing decisions – often without any detailed human intervention. This raises a new question for retailers and brands: how do you even become visible to an agent and ensure it selects you? We’ll show you which data and interfaces are crucial for this.
Technology meets practice: What is actually feasible right now
Agentic Commerce is no longer a distant vision of the future; it is already being actively driven forward by leading technology providers. Commercetools, Google, 7Learnings and KPS demonstrate how agentic AI can be integrated into existing commerce architectures. You’ll find out what first steps can be taken right now – and come away with concrete ideas for your organisation.
Here’s what you can expect
14. October 2026
ab 15:45 Uhr
Arrival & Welcome
ca. 16:00 Uhr
Welcome & Introduction
ca. 16:10 Uhr
Lectures
ab 17:15 Uhr
Paneldiscussion
ca.17:45 Uhr
Networking & Get-together
18 Uhr
Closing
Attention: Places for this event are in high demand! Secure your place now!
Registration
