Shoptalk Side Event Above the rooftops of Barcelona
Shoptalk 2026 Side Event
Date: 09.06.2026
Location:
The Hoxton Poblenou Rooftop
Avinguda Diagonal, 205, 08018 Barcelona
Together with our partners Adyen, Constructor, Fulfillmenttools and Talon.One, we invite you to a business and networking evening on the unique rooftop terrace of The Hoxton Poblenou!
Following an intensive day at Shoptalk Europe, we’re bringing together decision-makers from the retail, commerce and customer experience sectors in a unique setting — for fresh perspectives on AI and CX, inspiring discussions and relaxed networking.
As well as the opportunity for cross-sector exchange, a highlight awaits you: e-commerce expert Alexander Graf will moderate a panel discussion with selected guests from the retail sector.
Inspiration rather than buzzwords
Keynote featuring Alexander Graf
The evening will kick off with a concise keynote on the developments that are currently transforming retail and the customer experience.
The focus will be on the opportunities and challenges surrounding AI, personalisation and the question of how technology can be used to create more relevant customer experiences — without losing sight of the human element.
Please note: Places for this exclusive event are in high demand! Secure your place now for an unforgettable evening in Barcelona!
Before the Rooftop:
Kassenzone Workshop – Agentic Commerce vs. True Experience
An exclusive afternoon featuring a leather workshop, tapas and wine — and a discussion on the future of the retail sector. For retailers and manufacturers only. No service providers, no advertising — just honest conversations.
Above the rooftops of Barcelona
Networking, AI & CX
Make the most of the evening for valuable discussions with senior executives, to expand your network, and to round off the day in a relaxed atmosphere with music provided by our live DJ.
The Location:
Located in the creative heart of Barcelona, The Hoxton combines modern design, an urban atmosphere and one of the city’s most beautiful rooftop spots.
The perfect spot to wind down after the first day of Shoptalk – with views of the magnificent Sagrada Familia!
What to expect
09. June 2026
19:00
Arrival & Welcome Drinks
ca. 19:15
Welcome & Introduction
ca. 19:45
Keynote and Q6A with Alexander Graf
ca. 20:15
Networking, DJ, Drinks & Fingerfood
ca. 23:00
End of the event
Please note: Places for this exclusive side event are in high demand! Secure your place now for an unforgettable evening in Barcelona
Registration