Shoptalk Side Event Above the rooftops of Barcelona

Shoptalk 2026 Side Event

Date: 09.06.2026

Location:

The Hoxton Poblenou Rooftop
Avinguda Diagonal, 205, 08018 Barcelona

Shoptalk Side Event 26

The Shoptalk Side Event: for the conversations that really matter

Together with our partners Adyen, Constructor, Fulfillmenttools and Talon.One, we invite you to a business and networking evening on the unique rooftop terrace of The Hoxton Poblenou!

Following an intensive day at Shoptalk Europe, we’re bringing together decision-makers from the retail, commerce and customer experience sectors in a unique setting — for fresh perspectives on AI and CX, inspiring discussions and relaxed networking.

As well as the opportunity for cross-sector exchange, a highlight awaits you: e-commerce expert Alexander Graf will moderate a panel discussion with selected guests from the retail sector.

Inspiration rather than buzzwords

Keynote featuring Alexander Graf

The evening will kick off with a concise keynote on the developments that are currently transforming retail and the customer experience.

The focus will be on the opportunities and challenges surrounding AI, personalisation and the question of how technology can be used to create more relevant customer experiences — without losing sight of the human element.

Please note: Places for this exclusive event are in high demand! Secure your place now for an unforgettable evening in Barcelona!

Register here

Before the Rooftop:
Kassenzone Workshop – Agentic Commerce vs. True Experience

An exclusive afternoon featuring a leather workshop, tapas and wine — and a discussion on the future of the retail sector. For retailers and manufacturers only. No service providers, no advertising — just honest conversations.

More information

Above the rooftops of Barcelona

Networking, AI & CX

Make the most of the evening for valuable discussions with senior executives, to expand your network, and to round off the day in a relaxed atmosphere with music provided by our live DJ.

The Location:

Located in the creative heart of Barcelona, The Hoxton combines modern design, an urban atmosphere and one of the city’s most beautiful rooftop spots.

The perfect spot to wind down after the first day of Shoptalk – with views of the magnificent Sagrada Familia!

What to expect

09. June 2026

19:00

Arrival & Welcome Drinks

ca. 19:15

Welcome & Introduction

ca. 19:45

Keynote and Q6A with Alexander Graf

ca. 20:15

Networking, DJ, Drinks & Fingerfood

ca. 23:00

End of the event

Please note: Places for this exclusive side event are in high demand! Secure your place now for an unforgettable evening in Barcelona

Registration

Don’t miss out on your spot at the
Shoptalk Side Event

Questions?
Please feel free to contact us!

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