Loyalty for the Retail – KPS and Lobyco enter Partnership

Customer loyalty with exciting features including gamification and self-checkout

Munich, 24 November 2022. Through a partnership with Lobyco, KPS gains an experienced partner for loyalty solutions in the FMCG sector that offers exciting features such as gamification, self-checkout and much more in addition to classic customer loyalty solutions.

Well-founded know-how for loyalty solutions in FMCG sector

Through years of experience and cooperation with the Danish grocery retailer Coop and through cooperation with retailers in six other countries, Lobyco offers proven solutions and in-depth know-how in the retail industry and a loyalty solution that is precisely tailored to the grocery retail sector. With the powerful yet easy-to-use white label solution, retailers are able to attract customers to their stores, build loyalty to their brand and increase its value.

More sustainability for customers and companies through additional functionalities

Today, if a company wants to keep customers loyal to its brand in the long term, it often has to come up with more than a simple points system. Through Gamifaction, Lobyco gives customers incentives to interact with a company. Self-checkout and additional functionalities such as CO2 Calculator or Subscription Model complete the customer experience and create a seamless shopping experience between POS and digital channels. This can increase traffic, NPS and active users.

Companies adapt loyalty strategy to customer behaviour

Through individual targeting and personalised loyalty programmes, companies can create real incentives and target customers more effectively. Offers tailored to purchase behaviour and the individual use of incentives show the customer appreciation. The loyalty experts at KPS support companies in developing or revising their loyalty strategy right through to implementation. Through the partnership with Lobyco, the variety of classic customer loyalty solutions grows and is enriched by additional features such as gamification and self-checkout.