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KPS and Contentful: New strategic partnership to create consistent customer experiences

02. May 2024

New strategic partnership to create consistent customer experiences

Partnership for composable commerce and digital experience

Munich, 2 May 2024 – KPS AG, a leading consultancy for customer-centric business transformation, and Contentful, a provider of market-leading, AI-supported content management systems, have entered into a new partnership. The partners, who are both members of the MACH Alliance, are thus creating a further building block for companies on the path to composable commerce and digital experience.

Consistent customer experience with content from one source

Contentful offers a composable content platform that enables organisations to create a consistent digital user experience across multiple channels. The platform connects directly to SAP Commerce Cloud and integrates seamlessly with the KPS Composable Booster, a composable architecture template to accelerate the optimisation of companies’ online performance. The Contentful Composable Content Platform is listed as an SAP-endorsed app in the SAP Store.

“With this strategic partnership, we are pleased to create an attractive new opportunity for our customers to strategically expand for improved performance and customer experience. As an SAP-endorsed app, the content platform is a very useful extension for companies operating in the SAP world. This also makes it an ideal fit for our portfolio as an SAP partner and as a component for our KPS Composable Booster, which enables a best-of-breed strategy for optimal web performance,” explains Dr Joachim Weiß, Principal at KPS.

“KPS is our strategic partner in creating better customer experiences based on a composable architecture. With the flexibility to integrate any other solution into Contentful’s Composable Content Platform or select pre-integrated applications from our Marketplace, customers can build the exact solutions they need for their business. Content operations become more efficient as content can be structured in one place and reused across channels. This ensures brand consistency throughout the customer journey and across markets,” says Kristin Montag Brown, Director, Partnerships EMEA/Asia at Contentful.

KPS is our strategic partner in creating better customer experiences based on a compatible architecture.

Kristin Montag Brown, Director, Partnerships EMEA/Asia Contentful

Quick start to composable architecture with the KPS Composable Booster and Contentful

The KPS Composable Booster offers a ready-made architecture template in which essential software components and APIs for optimised web performance, such as commerce, search and content, are already predefined. The components are connected via a specially developed front-end layer and a progressive web app, accelerating processes so that websites load faster and user-friendliness is improved.

About Contentful

Contentful is the intelligent composable content platform that unlocks all of an organisation’s digital content to deliver engaging customer experiences and turn content into a strategic business asset. The Contentful platform, Contentful Studio and the Contentful ecosystem combine the flexibility of composable content with the intelligence of AI, empowering digital teams to drive business through collaboration, speed and scale. Contentful enables innovative content experiences across brands, geographies and channels for organisations around the world, including nearly 30% of the Fortune 500. For more information, click here.

Contentful, the Contentful logo and other marks referenced herein are registered trademarks of Contentful Inc. or Contentful GmbH and/or its subsidiaries in the United States and other countries. Other names may be trademarks of their respective owners.