KPS Marketplace
Delivering what you expect.
Marketplaces are driving higher ecommerce sales volumes and giving operators unique strategic advantages. That’s why many online retailers are exploring marketplace expansion. But not every business is built for it.
Does your business have marketplace potential? Discover the answer with KPS, a trusted ecommerce implementation partner. Choose from three tailored analysis tools and take the first crucial step toward marketplace success.
By 2022, 64% of B2C e-commerce sales will be generated through digital marketplaces.
2022 Forrester Report
Why you should consider becoming a marketplace
A marketplace brings together diverse providers offering products and services on one multi-vendor platform. As the marketplace owner, your role is to connect the right suppliers with the right customers, significantly boosting sales and expanding your reach.
Realising Potential
Becoming a marketplace - one step, multiple advantages
As an omnichannel retailer, are you looking to expand your product range, optimise costs, and test new product groups and services? A marketplace offers the perfect environment to unlock sales growth on a scale once thought impossible.
Consider the marketplace model if:
- Your current business model limits growth
- Product risk is increasing while margins are shrinking
- Your business lacks momentum
- Entering new markets or launching new products feels too risky
- Resources for sourcing, shipping, and category management are stretched
- You want to enhance customer experience and product-related services
Smart Collaboration
What does a marketplace strategy mean for your current business model?
A marketplace business model lets you effortlessly expand your product and service range while boosting sales potential. By integrating external sellers, you can reduce costs and offload many responsibilities, including:
- Inventory costs (both financial and physical)
- Distribution expenses and handling customer returns
- Product liability
- Costs for creating product content
- Customer service costs
- Price management
- Category management tasks such as supplier negotiations
Margins up, costs down with dropshipping
Expand your marketplace by integrating other traders through dropshipping. Sell products without holding inventory and only order from wholesalers or manufacturers once your customers have made a purchase. The goods ship directly to your customers, but with your branded packaging, so your brand remains front and center.
Get better positioned with dropshipping
- Easy to start and manage
- No warehousing needed – reduces overheads
- Locational flexibility
- Business growth with less investment
- Lower marketing costs
- Availability of a wide range of products
Successfully launch your marketplace business model
Is your business ready to become a marketplace? Our feasibility assessment provides clear insights. Choose from three analysis options to get tailored, reliable recommendations. Start with a free trial and expand your analysis with additional KPS marketplace bundles as needed.
Bundle 2
Strategy Infusion Marketplace (Plus)
This one-day assessment covers the “Marketplace business model” readiness check, customer experience evaluation, competitor analysis, and review of your business model and product range.
Receive a personalised feasibility report and clear recommendations to guide your next steps.
Bundle 3
Strategy Premium Infusion Marketplace (Pro)
This two-day live assessment provides a detailed, customised analysis of your company’s marketplace readiness. KPS experts evaluate your customer experience and brand value, and conduct in-depth analyses of your competition, business model, and product range.
You will receive a comprehensive feasibility assessment, tailored strategic business model advice, and our digital commerce strategy consulting, showing you exactly how to successfully transform your business into a marketplace model.
Which marketplace solution should you choose?
Opt for solutions that are proven, fast to implement, scalable, and easy to integrate. That’s why KPS relies on platforms like Spryker, which enables successful transactional e-commerce models, and the fully configurable Mirakl platform. With pre-built connectors and flexible APIs, these platforms integrate smoothly into your existing environment and deliver a seamless experience from day one.
Conrad Electronic
Better choices, lower process costs
Before launching its marketplace, Conrad offered around 800,000 products. Five years later, the Conrad Marketplace features over seven million products from more than 650 manufacturers and distributors, dramatically expanding choice for customers.
Conrad Electronic chose a curated marketplace model to ensure the product range perfectly matches customer needs.
Douglas
A leading European premium beauty retailer
Douglas, one of Europe’s top premium beauty retailers, has experienced exponential growth since launching its online marketplace. In just two years, its product offering has multiplied, now featuring over 100,000 items.
Powered by Mirakl technology, Douglas’ platform helped it navigate the challenges of the COVID-19 pandemic while dramatically expanding its product range and partner network.
Thinking about launching your own marketplace?
Discover how your business can successfully tap into the ecommerce boom today.
