Unlock the Power of Customer Data and a Single Customer View
Transform your customer relationships with a unified Customer Data Platform—break down silos, harness real-time insights, and deliver personalised experiences that drive measurable business growth.
Traditional multi-channel approaches may help you to meet increasingly steep AOV and purchase KPI’s, but it’s a short-term solution to a longer-term issue. To create a lasting relationship with your customers, you need to focus on building an understanding of their behaviours, needs and motivations – and that is enabled with data.
This rich data view of the customer isn’t just focussed on acquisition, it influences and drives every part of the customer journey online and in store, across all customer interactions and maximises the potential of each touchpoint.
Your customers are ready. Is your data?
Siloed systems. Incomplete profiles. Missed opportunities. Without a unified view of the customer, your teams struggle to personalise, adapt and predict behaviour. Marketing works in isolation. Service can’t see history. Commerce can’t connect intent. Regulatory pressure adds complexity. Meanwhile, customer expectations keep rising. KPS helps you fix the foundation. We unify identity, preferences and intent into a structured and scalable model – turning passive data into real-time action across every touchpoint.
A window into your customers world
Connected journeys enable brands to hit their KPIs and make justified data-based decisions about how to connect with their customer base. Connected customer experience is the interplay of multiple systems, providing a consistent experience through:
- Single customer view across all platforms and removing data silos
- Build customer trust
- Omni-channel connections and Real-time segmentation and targeting
- Data Analytics and AI
Activate data with purpose
Use Case 1: Real-Time Personalisation at Scale
• Predictive segments and content recommendations
• Behaviour-based interactions across multiple channels
• Activation with a marketing automation solution and day-to day service interactions
Use Case 2: Advanced AI & Data Customer Segmentation
• Include external and internal customer signals
• Create a pattern recognition logic with the help of AI/ML Models Pre-Populate a draft of your existing customer base and keep your employees in the loop
Harrods – Personalisation for Luxury CX
Enabled hyper-personalised experiences using unified customer profiles and SAP customer data solutions.
Read more
Koelnmesse optimises marketing with integrated data platform –
Koelnmesse engaged KPS as a technical consulting and implementation partner, focusing on Google Cloud toolings, such as AI, modern data warehouse, and dynamic pricing.
Read more
Explore the value of connected data
Single Customer View
B2B Data Challenges
Data is to the 21st century what oil was to the 18th. Initially, an immensely untapped valuable asset just waiting to be extracted and used by those who see it as something to guarantee huge rewards. Data is no different for businesses selling to businesses.
Customer Experience
Personalisation at Scale
In a highly competitive marketplace, great customer experience can be the thing that sets you apart. Once limited to targeted offers and promotions, personalisation now flows throughout the entire customer journey – from ads and suggestions, right through to fulfilment and delivery – on any device, at any time.
Customer data packages that grow with you
BASIC Package
Data Assessment
- As-is analysis
- Identification of KPIs and scores to drive customer value
- I Documentation of the as-is stat in the different business areas
ADVANCED Package
To-Be State and Software recommendation
- Design of your individual Singe customer view target stat
Documentation of the to-be state Software recommendation to bring the to-be-state to live
PREMIUM Package
Single Customer View Transformation
- Implementation of Customer Data Platform
Enablement of the Single Customer View Continuous tracking of KPIs to deliver value to the different business areas
Turning complexity into clarity
KPS helps you bring structure and simplicity to your customer data. With our deep experience in SAP CX and real-time engagement tools, we create a foundation that supports growth, loyalty and compliance – no matter how complex your data landscape may be.
- Experts in SAP Customer Data Platform and Emarsys
- Real-world experience with global, multi-brand rollouts
- Seamless integration across commerce, service and loyalty
- Strategy, setup and activation from one partner
Technology we trust
Our work is powered by modern, scalable customer data platforms and activation engines.
Your data and personalisation specialists
Isabella Wolf
Principal, KPS AG
Expert in Marketing
Stefan Borchert
Partner
Marketing automation expert
Kristian Augustin
Principial
Expert in CX architecture
Stefanie Ehrhard
Manager
Expert for Marketing Automation
Julian Hübner
Senior Architect
Expert for CX Development
Julian Drees
Partner, KPS AG
Expert in Sales
Thomas Zielke
Senior Manager
Digital Analytics
Let’s turn your data into results!
FAQs
What is a customer data platform?
A CDP brings together data from all your systems – marketing, commerce, service, in-store – and turns it into a central profile to enable personalisation, compliance and insight.
How does SAP CDP compare to Salesforce CDP?
Both are powerful. SAP CDP is tightly integrated with the SAP CX Suite. Salesforce CDP may be more suitable if your landscape is already Salesforce-centric. We support both and help you choose the best fit.
What are the benefits of personalisation at scale?
It boosts relevance, reduces marketing waste, increases loyalty and improves conversion. Personalisation is not about volume – it’s about making each interaction count.
Further insights
Learn how unified data powers better commerce and smarter decisions
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