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Instant Transformation Blog

Experts share their insights

Instant Insights

Covering all aspects of Digital Transformation

In the KPS blog, experts write about the Digital Transformation - here, background knowledge and facts are conveyed and, above all, you find inspiration for your own entrepreneurial transformation. Each article shows a new perspective - the blog series deal with the new big topics of the future.

 

The authors of the Instant Insights in the KPS blog are experts on their topic and are happy to answer any questions you as a reader may have! Feel free to get in touch.

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B2B
From Silos to Success: Breaking Down Barriers with a Single View of the Customer
By KPS on Mar 28, 2023 / Reading time: 5 min.
Building an SCV can be a complex process so it is vitally important to understand how you will realise the benefits before you invest the time and money in it. The main reason why any business should build a single customer view is that it allows them to provide highly targeted and consistent personalised marketing and experiences to their customers across all channels and touchpoints.
B2B Data Challenges: Building a Single Customer View
By KPS on Jan 11, 2023 / Reading time: 3 min.
Data is to the 21st century what oil was to the 18th. With this so important, the next step is not just about having more of it but using what you have in the most effective way possible. Enter the Single Customer View (SCV).
Is your B2B ready to provide next-level CX?
By KPS on Nov 18, 2022 / Reading time: 4 min.
Let us talk about the challenges that are stopping great customer experiences in B2B from getting off the ground. Speaking on a recent roundtable hosted by KPS, industry leaders in the area came together to discuss: What is holding businesses back?

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