Instant Transformation Blog
Experts share their insights
Instant Insights
Covering all aspects of Digital Transformation
In the KPS blog, experts write about the Digital Transformation - here, background knowledge and facts are conveyed and, above all, you find inspiration for your own entrepreneurial transformation. Each article shows a new perspective - the blog series deal with the new big topics of the future.
The authors of the Instant Insights in the KPS blog are experts on their topic and are happy to answer any questions you as a reader may have! Feel free to get in touch.
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DX Matters: Digital Transformation matters
DX makes profound changes to your business’s culture and its relationship to technology. For example, using chatbots to improve customer services communications. Machine learning to find value in the masses of data that is now collected by businesses.
Digital companies can no longer ignore sustainability
The times are certainly changing if even the diesel-guzzling Land Rover is committed to the green revolution. Businesses across the globe are faced with needing to conform, innovate – or be left behind.
Holistic personalisation
The right products at the right time: Product personalisation is one of the things that most often comes to mind for many people when we talk about personalisation. A step further in product personalisation is where search results, including catalogue browsing, is personalised.
Hyper personalisation: 8 examples
Personalisation has changed e-commerce. Greater means of data processing and better algorithms have enabled companies to provide a more granular, individualised service to customers.
Rapid delivery could change the way we shop for groceries
A surprising detail from the pandemic is that while certain industries have seen significant losses from dramatic lifestyle changes (automakers and the service industry, for example) and the resulting changes in consumer behaviours - other industries are thriving.
How digital enterprise delivers next generation business performance
As your business looks towards its post-pandemic future, creating a digital enterprise that delivers your business goals means using the right digital tools to ensure your organisation thrives.
Ready for a Cookieless World?
The end of the cookie era does not mean the end of online marketing, as some have predicted. There are alternatives, but they require a rethink and a focus on first-party data.
Good bots, bad bots
Over the past few years, we’ve seen a significant increase in the number of intelligent web-bots that target specific e-commerce websites. At the very least these bots are an annoyance, and at the very worst they can effectively cause a DDoS attack and take a website down.
Friction vs Frictionless
Convention tells us to remove as much friction as we possibly can. But is there such a thing as having too little friction? Can we go too far and actually damage our customer experience by making it too easy for them? Are we blindly chasing friction-free commerce without considering the impact this may have on our KPIs?
How can physical retailers target a post-pandemic customer base?
Perhaps one of the most prominent perspectives surrounding the pandemic has been the change of lifestyle that the various quarantines and lockdowns have made. For nearly a year, the home has had to serve in almost every possible way for both work and leisure.