The first benchmarking we carried out in September 2018 – gave us a solid roadmap of improvements to help Dreams place higher against their competition.
We increase their score by 20 points, which in turn helped increase conversions by 19%.
We ran DAP once again 6 months later, spotting further opportunities, particularly in mobile and friction in the checkout experience.
Within one month of launching a new checkout experience, Dreams delivered an 11% increase in online sales.
So, more customers are buying more Dreams beds. And not just that, they’re recommending Dreams, giving them a competitive advantage – They now have over 39,000 reviews on Trustpilot and a score of 4.8, classifying them as an ‘excellent’ retailer.