High-street retailers perform well in online shopping

Users vote for Germany’s best online shops

Munich, November 2nd, 2016. Established high-street chains and retailers are also performing well online. This is the finding of a study by the German Institute for Service Quality (DISQ) that, in collaboration with German news channel n-tv, determined Germany’s best online shops in a large-scale survey. Among the winning shops were three e-commerce presences implemented by KPS.

German shoppers value e-commerce: 8 out of 10 Internet users now shop online, spending around €47 billion last year, as the German e-commerce association bevh found. Experts estimate a further increase of 12 percent for 2016. Similar to major e-commerce retailers without a network of stores, such as Amazon and Zalando, the online shops of high-street retailers also play an important part in customer satisfaction, as indicated by the study. The winners include three customers of KPS – within shoe fashion, deichmann.com was voted the best shop, for jewelry and watches christ.de came out on top, while in the food and beverage sector KPS was represented by the shop for bofrost*.

The study was based on a survey of 35,000 customers who rated six key aspects of online shopping: value for money, supply, customer service, Internet presence, shipping and return, as well as ordering and payment conditions. 

“We are delighted about the commendation of our customers”, said Dr. Thomas Krämerkämper, Managing Director of KPS digital GmbH. “They have clearly shown that established retailers can successfully compete against exclusively Internet-based retailers, and are in a position to provide their customers with a seamless omnichannel experience via different channels.”