New shop puts Baldur-Garten on mobile business growth trajectory

KPS doubles online orders of leading plant retailer


Munich, March 23rd 2017. Baldur-Garten, the plant retailer, has turned its online shopping platform into a new, responsive web-shop tailored to the more demanding user requirements of its customers. The specialist retailer based in Bensheim near Darmstadt is systematically implementing its mobile business strategy and is now providing over one million customers with a completely new online shopping experience. KPS’s e-commerce experts designed and created the new website in just three months.

With the aim of further consolidating its market position and tapping the growing number of mobile consumers more effectively, Baldur-Garten decided to completely restructure its online presence. The objective was to significantly improve the shopping experience by making it more user-friendly and providing comprehensive functions on all devices.

The shop – which is based on SAP Hybris – is intuitive to use on PCs as well as tablets and smartphones and optimally presents over 3,000 BALDUR products by way of generously dimensioned and multifaceted images. The cross-device shopping cart means the purchase process can be carried out on various systems. Users can, for example, select the right plants while in the garden using their smartphone, put them in the cart and then purchase them later at their convenience using their computer or tablet.

A previously existing, separate mobile webshop with limited functions was taken down as the responsive online shop now covers all types of device. This avoids unnecessary duplicate maintenance and enables the uniform presentation of the product range.

“We have already seen that our new online shop has been very well received by customers. Since the go-live at the beginning of February, the number of orders has more than doubled year-on-year. Thanks to the experience of KPS’s consultants, who have been providing us with support with our online activities since 2009, we have succeeded in significantly improving the entire shopping experience,” reported Bernd Koch, CEO and the person responsible for e-commerce at Baldur-Garten. “The arrival of spring obviously ushers in higher revenues in our sector. By developing the new shop, KPS has also laid the technological foundations for dealing with peak times comfortably and constant impressive performance through rapid loading times.”

“The comprehensive realignment with the introduction of a responsive online shop has paid dividends. This is underlined not only by a significant increase in conversion rates but also a trend towards greater mobile usage after the first few weeks,” remarked Thomas Krämerkämper, CEO of KPS. “This means that customers can reorder exactly the right plants while working in the garden in future.”