Nowadays, a digital marketing strategy is also essential for service providers. To meet the needs of private, innovative energy management, innogy SE enlisted the help of KPS to develop an online shop featuring a user interface that is intuitive to use, easy to understand, and ensures high conversion rates.
With 24 million customers and 40,000 employees, innogy SE is one of Europe’s five leading electricity and gas suppliers. innogy SE focuses on developing and marketing intelligent efficiency solutions and products. Creating an online shop that covers everything a customer needs for innovative energy management around the home was an important milestone in aligning its digital sales channel: from the flexible RWE SmartHome home automation system to high-end LED lamps and the RWE e-mobility charging point for customers’ own electric cars.
With its partner KPS, innogy SE set up the online shop www.innogy.com/smartstore. This exceptional e-commerce solution is based technically on Intershop Commerce Suite 7.5.1
To meet the user behavior expectations of the shop’s technophile target group, the innogy SmartStore was optimized for mobile device displays. The solution follows the clear principles of ISO-certified usability guidelines to create a user interface that is as intuitive as possible to operate, easy to understand and ensures high conversion rates. Developing the interfaces to the existing innogy system landscape presented a particular challenge.
The innogy SmartStore offers countless new features to appeal to a technophile target group, including dynamic content to support marketing and sales campaigns, as well as optimized management of customer data, orders, and returns.