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    AI marketing
    Is content personalization too complicated?
    Marketing campaigns can quickly grow complex, requiring time and significant financial investment. In the worst case, they can result in dissatisfied customers who consider the lavishly produced newsletters nothing more than spam. How can it be ensured that customers receive only content that appeals to them personally and adds value? With the aid of AI, content can be disseminated more efficiently.
    De Lucas Calmbach al 16-abr-2020 - ca. 3 min.
    Payment goes "omnichannel"
    Checkout area a game changer for retailers
    Retail checkout counters have to rise to the challenge of ever-increasing customer needs and expectations: The checkout as a one-way street, where customers simply pay for their items and physically take them home, is no longer a viable business model.
    De Michael Mirz al 24-mar-2020 - ca. 3 min.
    Alexa, play Genesis - A Trick Of The Tail!
    The advantages of an intelligent dialog interface
    As recent studies show, text entry speeds using AI-supported speech recognition are now three times faster than the keyboard. Even more impressive is that the error rate is lower than with typed input. Whilst a speech-based human-machine interface may seem strange to some, it has already become second nature for the next generation of users. This is why this type of user interface will quickly become more important, especially in modern companies that know how to take advantage of the opportunities offered by digitalization.
    De Bernd Burkert al 20-mar-2020 - ca. 3 min.
    Time to turn everything on its head? A different kind of "experience"
    A different kind of "experience"
    This is how it should be: the strategy serves as the catalyst for projects and transformations. The vision of top management is typically to take the company to the next level, a new stage of development. It is corporate responsibility that drives the project: digitalization, efficiency improvement, automation, internationalization are the typical strategic goals. Often, the existing solution landscape does not support the scope of the objectives, which gives rise to an optimization project. But beware: optimization is one thing – transformation something else entirely.
    De Claus Bühs al 12-mar-2020 - ca. 2 min.
    Process Mining
    Elegant and sustainable process optimization
    In recent weeks, I have been engaging with a highly topical issue for my first webinar: Process mining – system-supported, objective and continuous process analysis. This subject is not entirely new to me, but nor is it something I am intimately familiar with. That changes as of now!
    De Christine Huschenbeth al 05-mar-2020 - ca. 3 min.