Koelnmesse Optimises Marketing with Integrated Data Platform
Koelnmesse engaged KPS as a technical consulting and implementation partner, focusing on Google Cloud toolings, such as AI, modern data warehouse, and dynamic pricing.
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The Challenge
Koelnmesse needed to integrate diverse data sources, including SAP-ERP, external systems, and customer experience (CX) data, to create a unified data foundation. With over 80 trade fairs, the solution had to meet specific event needs and improve cross-channel marketing comparability, enabling optimised budget reallocation and performance tracking.
The solution
KPS analysed Koelnmesse’s data landscape and implemented an integrated platform using Google Cloud and SAP to consolidate diverse data sources. Tailored processes were created to capture and manage fair-specific data, ensuring the platform met the unique requirements of over 80 trade fairs, streamlining data integration and enhancing efficiency.
The result
The integrated data platform improved transparency and quality across marketing channels. Koelnmesse empowered key users to operate the system independently, boosting efficiency and decision-making. By integrating seven data sources, they saved 96 hours per month in manual tasks, enabling centralised data visualisation with ERP and CX datasets for better insights and strategic trade fair planning.
About Koelnmesse GmbH
Koelnmesse GmbH was founded in 1922 and is an internationally active trade fair and event company based in Cologne, Germany. The company offers a wide range of trade fairs and events in various sectors, including industry, trade, lifestyle, media and more. Koelnmesse’s customers are both exhibitors and visitors from all over the world.
- Vertical/horizontal solution: Other
- Primary project location: Germany
