LK Bennett
Now Running on SAP Commerce Cloud
We joined forces with LK Bennett, the British affordable luxury brand, in May 2016 and have been working with them ever since, with a programme of continuous improvements and a clear focus on their KPIs.
The past year has seen the introduction of a wealth of payment integrations that have improved conversion rates, including the implementation of Ayden, Klarna, ApplePay and Paypal as well as increase delivery options and frontend enhancements to the look and feel of the site. Working closely with the marketing team, whose main focus is driving retention, in particular converting first-time buyers into second-time buyers, we implemented our digital marketing partners, Emarsys and Conversant. Choosing a more omnichannel approach, LK Bennett uses these digital marketing partners to monitor the use of their website, emails and newsletters.
Keeping technology fresh
We’ve also supported their upgrade from SAP Hybris to Commerce Cloud. Not only did this reduce their Total Cost of Ownership by nearly 50%, but it also gave them the ability to adapt to digital trends much quicker with self-service deployments. From working closely with our testing and monitoring partner, Think Tribe, we’ve found the functionality and capacity of their new site – now in an SAP Commerce Cloud environment in comparison to their previous Hybris environment – had increased the headroom in their online capacity when trading at peak by 1,574%. Not only giving them confidence in their new platform, but also their ability to trade during times of high traffic. Interested in learning more about the benefits of moving to the cloud?
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Maintaining the competitive edge
Fuelling LK Bennett’s digital growth, our consultants carried out a detailed analysis of their digital offering, comparing it with close competitors and pulling out current strengths as well as the opportunities for improvement. Covering everything from web experience, digital marketing, social media and mobile, we compiled a road map full of potential quick wins, mid-term initiatives and possible considerations that would keep them ahead of the competition. LK Bennett konnte seinen Umsatz in Europa nach der Einführung von eShopWorld um 15 % steigern. Auch die Konversionsrate stieg nach der Einführung des Zahlungsgateway-Anbieters Adyen im zweistelligen Bereich.
