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    Time to turn everything on its head? a different kind of "experience"
    A different kind of "experience"
    This is how it should be: the strategy serves as the catalyst for projects and transformations. The vision of top management is typically to take the company to the next level, a new stage of development. It is corporate responsibility that drives the project: digitalization, efficiency improvement, automation, internationalization are the typical strategic goals. Often, the existing solution landscape does not support the scope of the objectives, which gives rise to an optimization project. But beware: optimization is one thing – transformation something else entirely.
    By Claus Bühs on Mar 12, 2020 - estimated 2 min.
    Process Mining
    Elegant and sustainable process optimization
    In recent weeks, I have been engaging with a highly topical issue for my first webinar: Process mining – system-supported, objective and continuous process analysis. This subject is not entirely new to me, but nor is it something I am intimately familiar with. That changes as of now!
    By Christine Huschenbeth on Mar 5, 2020 - estimated 3 min.
    The Chatbot Experiment
    Interview with Ingo Waclawczyk, Meetup speaker and UX expert
    The 20th UX Meetup Metropole Ruhr was held at our Design Center and presented the perfect occasion to discuss a special topic and special experiment: “Empathy and compassion for a better UX? Let’s ask the chatbot.” This was the title of the most recent Meetup, which takes place at alternating locations throughout the Ruhr area every two months.
    By Ingo Waclawczyk on Feb 25, 2020 - estimated 5 min.
    WCM - what it will become
    CMS with hybrid architecture
    At the end of 2019, Gartner surprised us with the news that, in 2020, there will be no new Magic Quadrant (MQ) for Web Content Management (WCM). According to Gartner, this does not however signal the end of the product category WCM. Today, users expect many other digital channels to be offered alongside a website. All these channels need content and a separate content studio for each channel – will this work?
    By Bernd Burkert on Feb 12, 2020 - estimated 2 min.
    UX vs UI vs CX: What’s the difference?
    And why is each so important?
    When it comes to commerce, especially digital commerce, we hear a lot of terms used to describe experience and how it relates to users or customers. These are often used interchangeably and can mean different things to different people.
    By Branwell Moffat on Feb 6, 2020 - estimated 5 min.
    Keep moving forward
    Instruments for continuous improvement
    German soccer legend Olli Kahn has said it for decades: No matter how well you are doing and how successful you are today, you have to keep working on yourself and improving if you want to be at the forefront tomorrow. And while he previously used this mantra to drive only himself and his immediate teammates forward, now he is applying it to an entire club, which is today more of a small corporation.
    By Wolfgang Sandmaier on Jan 30, 2020 - estimated 3 min.
    Stepping out of the comfort zone
    Personal change and corporate transformation
    Transformation initiatives often lead to radical changes that typically affect the whole company. Transformation is about much more than the implementation of new processes or even “just” IT solutions.
    By Claus Bühs on Jan 23, 2020 - estimated 2 min.
    UX MEETUP METROPOLE RUHR
    Five questions for Michael Jendryschik
    The UX Meetup Metropole Ruhr was hosted in the design center on January 9, 2020. The discussions between UX professionals and enthusiasts and the speaker, Ingo Waclawczyk, revolved around the following questions: How does communication work in the digital age? How do we make digital technology more “people-friendly”? At the UX Meetup, attendees were able to take part in an experiment with three different chatbots. The UX Meetup is the only one of its kind in the Ruhr area so far – here we talk to the organizer Michael Jendryschik about how he came upon UX and the Meetup for the regional group.
    By Michael Jendryschik on Jan 16, 2020 - estimated 5 min.