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    Right there, at your customers side
    Does your customers location improve his experience in your online shop?
    When looking at e-commerce trends, personalization is probably the most important and biggest topic for web shop owners nowadays. Personalization affects many different topics starting from a personalized salutation in mailings to a complex recommendation system that processes customer data and behavior to show the right set of products at the right time.
    By Julian Drees on Mar 26, 2020 - estimated 3 min.
    Payment goes "omnichannel"
    Checkout area a game changer for retailers
    Retail checkout counters have to rise to the challenge of ever-increasing customer needs and expectations: The checkout as a one-way street, where customers simply pay for their items and physically take them home, is no longer a viable business model.
    By Michael Mirz on Mar 24, 2020 - estimated 3 min.
    Process Mining
    Elegant and sustainable process optimization
    In recent weeks, I have been engaging with a highly topical issue for my first webinar: Process mining – system-supported, objective and continuous process analysis. This subject is not entirely new to me, but nor is it something I am intimately familiar with. That changes as of now!
    By Christine Huschenbeth on Mar 5, 2020 - estimated 3 min.
    THE CHATBOT EXPERIMENT
    Interview with Ingo Waclawczyk, Meetup speaker and UX expert
    The 20th UX Meetup Metropole Ruhr was held at our Design Center and presented the perfect occasion to discuss a special topic and special experiment: “Empathy and compassion for a better UX? Let’s ask the chatbot.” This was the title of the most recent Meetup, which takes place at alternating locations throughout the Ruhr area every two months.
    By Ingo Waclawczyk on Feb 25, 2020 - estimated 5 min.
    WCM - what it will become
    CMS with hybrid architecture
    At the end of 2019, Gartner surprised us with the news that, in 2020, there will be no new Magic Quadrant (MQ) for Web Content Management (WCM). According to Gartner, this does not however signal the end of the product category WCM. Today, users expect many other digital channels to be offered alongside a website. All these channels need content and a separate content studio for each channel – will this work?
    By Bernd Burkert on Feb 12, 2020 - estimated 2 min.