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    Active Filter: Customer Experience
    #ClickAndCollect or #ClickAndMeet?
    Enabling customers to book shopping appointments via app has been desired by retailers for a long time.
    In many federal states in Germany it is currently a necessary feature: ClickAndMeet is shopping with appointment booking. Many customers have come to appreciate ClickAndCollect as an offer for shopping that is as contact-free as possible, and now there is a great opportunity to reopen more shops with the ClickAndMeet variant.
    By Felix Jungermann on Mar 10, 2021 - estimated 3 min.
    Click & Collect helps retailers in the Corona pandemic - and beyond
    "Stay at home! Stay safe!" Staying home is the most effective way to avoid infection and protect ourselves as well as our contacts. Staying home, however, for me not only means not going to restaurants, movie theaters, parties and the like, it also means reducing shopping locally at the store and limiting myself to absolutely necessary purchases. The safest and most convenient thing for me would be to be able to do my shopping on site, but not have to enter the store at all!
    By Felix Jungermann on Feb 17, 2021 - estimated 3 min.
    Relevant data
    leads to relevant content
    Successful campaigns are usually defined as a holistic scenario. Could AI now be used to populate campaigns with relevant content? But how is AI even capable of this? What must it learn first? In fact, AI approaches an optimized solution step by step and through continuous training.
    By Dr. Lucas Calmbach on Aug 27, 2020 - estimated 4 min.
    AI marketing
    Is content personalization too complicated?
    Marketing campaigns can quickly grow complex, requiring time and significant financial investment. In the worst case, they can result in dissatisfied customers who consider the lavishly produced newsletters nothing more than spam. How can it be ensured that customers receive only content that appeals to them personally and adds value? With the aid of AI, content can be disseminated more efficiently.
    By Lucas Calmbach on Apr 16, 2020 - estimated 3 min.
    Right there, at your customers side
    Does your customers location improve his experience in your online shop?
    When looking at e-commerce trends, personalization is probably the most important and biggest topic for web shop owners nowadays. Personalization affects many different topics starting from a personalized salutation in mailings to a complex recommendation system that processes customer data and behavior to show the right set of products at the right time.
    By Julian Drees on Mar 26, 2020 - estimated 3 min.
    Payment goes "omnichannel"
    Checkout area a game changer for retailers
    Retail checkout counters have to rise to the challenge of ever-increasing customer needs and expectations: The checkout as a one-way street, where customers simply pay for their items and physically take them home, is no longer a viable business model.
    By Michael Mirz on Mar 24, 2020 - estimated 3 min.
    Alexa, play Genesis - A Trick Of The Tail!
    The advantages of an intelligent dialog interface
    As recent studies show, text entry speeds using AI-supported speech recognition are now three times faster than the keyboard. Even more impressive is that the error rate is lower than with typed input. Whilst a speech-based human-machine interface may seem strange to some, it has already become second nature for the next generation of users. This is why this type of user interface will quickly become more important, especially in modern companies that know how to take advantage of the opportunities offered by digitalization.
    By Bernd Burkert on Mar 20, 2020 - estimated 3 min.
    UX vs UI vs CX: What’s the difference?
    And why is each so important?
    When it comes to commerce, especially digital commerce, we hear a lot of terms used to describe experience and how it relates to users or customers. These are often used interchangeably and can mean different things to different people.
    By Branwell Moffat on Feb 6, 2020 - estimated 5 min.

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