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    Active Filter: Customer journey
    Generation Z
    What makes them different from the other generations?
    By 2026 the Generation Z will become the largest consumer population in USA, in Europe we will face nearly the same transformation. Retail and e-Commerce need to find a way to address this new consumer group, to make them spend their money in their preferred way. How do they differ from today’s customer base?
    By Philipp Krueger on Apr 9, 2020 - estimated 4 min.
    Shopping may be more online - or offline?
    High expectations for on-site service
    How do you decide whether to buy online or offline? You want to shop in local retail stores to support business in the city center while enjoying the city buzz – because you love the variety and the hustle and bustle and wouldn’t miss it for the world... But in the evening, smartphone in hand, you end up ordering the product online – right?
    By Christine Huschenbeth on Dec 17, 2019 - estimated 3 min.

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