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    Active Filter: Customer centricity
    Shopping may be more online - or offline?
    High expectations for on-site service
    How do you decide whether to buy online or offline? You want to shop in local retail stores to support business in the city center while enjoying the city buzz – because you love the variety and the hustle and bustle and wouldn’t miss it for the world... But in the evening, smartphone in hand, you end up ordering the product online – right?
    By Christine Huschenbeth on Dec 17, 2019 - estimated 3 min.