What makes them different from the other generations?
By 2026 the Generation Z will become the largest consumer population in USA, in Europe we will face nearly the same transformation. Retail and e-Commerce need to find a way to address this new consumer group, to make them spend their money in their preferred way. How do they differ from today’s customer base?
By Philipp Krueger on Apr 9, 2020 -
estimated 4 min.