How Arsenal London strengthens its fan relationship?
Success in football stands and falls with the emotions of the fans.
But professional football is also a tough business. Just like a brand manufacturer compete with its competitors, football clubs compete with other top teams to keep fans around the world loyal to their own brand.
High-quality content deployed in the right places improves the digital brand experience and conversion.
In this virtual meeting, we will provide you with insights: how Arsenal London Football Club's online store provides an outstanding customer experience for its fans through the seamless integration of the Amplience headless content management system into the SAP Commerce Cloud.
Learn more about our journey, when Amplience and KPS meet with you for a digital exchange.
The webinar will be presented by Amplience and KPS.
KPS | Principal New Business
Christian Hasewinkel has been working in the digital industry for fifteen years and has great expertise in the conception of software and transformation projects of international companies. He managed the agency business of a provider of digital corporate communications for several years before he was co-responsible for the business development of a leading European IT service provider.
In his current role, he is responsible for new client business as Principal New Business at KPS.
Amplience | Senior Pre-Sales Consultant
Christian has been working in the online environment for more than 15 years in various roles on the agency and provider side. The consulting of (retail) customers regarding customer experience, conversion rate optimization and data driven marketing are the focus of his activities. In Christian's current position as Pre-Sales Consultant at Amplience, he helps his clients meet the challenges of content production.