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Champions League in E-Shop

How Arsenal London strengthens its fan relationship?

02. July 2020 I 11:00 a.m.

Success in football stands and falls with the emotions of the fans.

But professional football is also a tough business. Just like a brand manufacturer compete with its competitors, football clubs compete with other top teams to keep fans around the world loyal to their own brand.

High-quality content deployed in the right places improves the digital brand experience and conversion.

In this virtual meeting, we will provide you with insights: how Arsenal London Football Club's online store provides an outstanding customer experience for its fans through the seamless integration of the Amplience headless content management system into the SAP Commerce Cloud.

  • And what does a collaboration with the world-famous football club Arsenal London actually look like? 
  • And what tips can we give you for successfully integrating Amplience into the SAP Commerce Cloud?

Learn more about our journey, when Amplience and KPS  meet with you for a digital exchange.


The webinar will be presented by Amplience and KPS.


Speaker KPS

Christian Hasewinkel

KPS | Principal New Business

Christian Hasewinkel has been working in the digital industry for fifteen years and has great expertise in the conception of software and transformation projects of international companies. He managed the agency business of a provider of digital corporate communications for several years before he was co-responsible for the business development of a leading European IT service provider.

In his current role, he is responsible for new client business as Principal New Business at KPS.



Speaker Amplience

Christian Hallerbach

Amplience | Senior Pre-Sales Consultant

Christian has been working in the online environment for more than 15 years in various roles on the agency and provider side. The consulting of (retail) customers regarding customer experience, conversion rate optimization and data driven marketing are the focus of his activities. In Christian's current position as Pre-Sales Consultant at Amplience, he helps his clients meet the challenges of content production.


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