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Ochsner Sport focuses on mobile customers

A significant increase in conversion rate thanks to support from KPS

Munich, May 03, 2017. The Swiss sports retailer Ochsner has completely revamped its online shop optimizing it for mobile users. The market leader for sports goods in Switzerland is systematically implementing its omnichannel strategy and providing its customers with a completely new online shopping experience. Ochsner Sport received support from KPS’s digital experts.

In order to further expand its leadership position for sports goods on the Swiss market, Ochsner Sport has decided to restructure its website. As visitors are increasingly using their smartphones to buy goods, Ochsner Sport has created a completely new and fully responsive shop with support from KPS. The new website represents a systematic step towards the company’s “mobile first” approach. Omnichannel processes, such as ordering at the branch and home delivery, are also integrated into the shop concept.

The shop, which has been completely overhauled, is based on a solution that combines e-commerce and online marketing. It is based on the well-established top technologies of SAP Hybris and the Adobe Marketing Suite.

“The new shop has gone down extremely well with our customers. Right from the go-live, we noticed a great deal of positive response on social media. With KPS’s help, we’ve succeeded in further enhancing the shopping experience – especially on the smartphone,” enthused Andreas Wüthrich, Head of Omnichannel and Sascha Bader, Head of E-Commerce at Ochsner Sport. “We have now paved the way for internationalizing our business operations, a process initiated by the acquisition of the Bavarian sports retailer Sperk in 2016.”

“The complete overhaul based on the top technologies of SAP and Adobe has paid off which is highlighted by the significant increase in conversion rates. This underlines the importance of taking account of both the customer and goods sides and optimizing them harmoniously as a whole,” added Christoph Hecker, Managing Partner of KPS.