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SPORTSCHECK: OMNICHANNEL TRANSFORMATION OF THE GERMAN SPORTING GOODS RETAILER

Facts & Figures

 

  • Retailer for sporting goods (traditional mail order)
  • A subsidiary of Otto Group
  • 30.000 products, 500 brands
  • 1,1 Mio. online customers, 17 Mio. in-store visits, 52 Mio. online visits
  • 18 stores
  • 1.500 employees
  • 400 Mio. € turnover
  • www.sportscheck.com

CONTEXT

  • Siloed sales channels
  • Numerous heterogenous systems and interfaces
  • Disruption in business processes
  • Parts of IT systems integrated into OTTO Group IT
  • Data siloes preventing process innovations
  • Inconsistent and distributed customer data on several siloes

BENEFITS

  • Comprehensive Omnichannel scenarios implemented
  • Reduction from 150 to 40 IT systems
  • Faster and transparent processes
  • Integration and go live of new logistics center (Fiege)
  • Availability check across all channels in real-time
  • All products available in all stores at all times
  • Accelerated processing of returns and deliveries
  • 90% of purchase orders with next day delivery
  • Same-day delivery in selected cities

KPS APPROACH

  • Rapid Prototyping of end-to-end processes
  • Early involvement of company, IT and management
  • Application of KPS best practices
  • Adhering to SAP standard processes
  • Parallel Go-Live of the new online shop
  • Parallel integration and go-live of the new logistics partner and the new logistics solution
  • SAP Solution Manager as a central platform for project control and management

TECHNOLOGY

  • SAP for RETAIL
  • Finance, Controlling
  • Quality management
  • CRM incl. Middleware
  • Business Intelligence (MAP)
  • POS-DM, PI, SNC
  • SAP Pricing Streamserve (OpenText)

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