The perfect customer experience is currently at the top of the to-do list of retailers. In the omnichannel, the customer should be able to switch between channels flexibly and seamlessly. A key difference between a store and the online shop is that in the store, salespeople are ready to support the customer. In the online shop, these salespeople are missing.
Did you ever try to ask an e-commerce shop the way you would ask a salesperson?
There are a lot of functionalities in webshops, that seem to be a must for modern e-commerce platforms, such as auto-complete. Yet, the most important thing about the search is not the associated range of functions, but the finely tuned relevance, which gives the customer exactly the results he expects. On the one hand, it is necessary to understand what is being searched for and on the other hand, the user's context must be considered.