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Download Whitepaper Searchandising
Optimise your search function
Boost your conversion!
There are many different types of search queries and all of them can end with an empty search result. But this is not the way to tap the full potential of your search. There are the simple searches, and there are some more difficult ones, like symptom searches. Do you already know all the types and sorts? Are you curious what you can distinguish in the queries, how you can classify?
An empty search result is frustrating for the shop visitor. The shop operator is equally frustrated because he loses sales. With every improvement of your search function you will meet your customers' needs. With an outstanding search, you not only inspire your customers, but also increase your online turnover sustainably.
We have examined 60 leading online shops for you.
The main focus of the "Search & Merch" study was the question of how you can turn every visitor to your online shop into a customer. You will find the revealing results summarised in our whitepaper.
- We will tell you where the most common Onsite Search errors occur in search queries and show you how to avoid them.
- Personalised search results - What are the requirements for search functions in online shops?
- How can you use your search function as a merchandising tool?
- Getting the most out of your search and thus increasing your conversion - How does the KPS Search Transformation approach work?
Optimise your search!
To present relevant search results to a user, it is necessary to know the context. If the last products viewed were summer dresses, should the online shop really show men's clothing in the next search result?
Especially today it is important to meet the expectations of your customers and thus constantly increase the conversion rate. The Onsite Search offers enormous potential as one of the most used tools in the online shop. But what does it depend on? And how well does your search score in the check? Just find out for yourself. In our checklist we have summarised 10 of the most important success factors of a coordinated search function for you.
Content of the checklist:
✔ Integrated Rating: Make an initial self-assessment of your search function immediately!
✔ Search optimisation made easy: How can you regulate the search? What are the adjustment screws?
✔ Which hurdles do you have to overcome in search optimisation?
✔ Find out whether your search function correctly understands customer queries!
SUCCESS FACTORS
GENERAL SEARCH EXPERIENCE
AUTOCOMPLETE FUNCTIONALITY
PERSONALIZATION IN SEARCH
MERCHANDISING IN SEARCH
MOBILE EXPERIENCE
AVAILABLE FILTER AND SORTING OPTIONS
SUPPORT SEARCH QUERIES
Do you have questions about our study? Or an enquiry?
Our contact for your onsite search:
Julian Drees
Senior Consultant | Search Transformation Spezialist
LinkedIn
E-Mail: searchandising@kps.com
Read more about an intelligent search function here:
BEING CLOSE TO THE CUSTOMER
Does the location of the customer improve the user experience in e-commerce?
One of perhaps the biggest trends in e-commerce is personalisation - it affects several components of the online shop, from personalised emails to complex recommendation systems that process customer data and behaviour to display the right products at the right time.
GENERATION Z
What distinguishes them from the previous generation?
In 2026, Generation Z will represent the largest share of consumers in the USA; in Europe we are facing a similar customer transformation. Retailers and online retailers must find a way to address this customer group in order to turn them into buying customers. What makes this generation tick?