There are many different types of search queries and all of them can end with an empty search result. But this is not the way to tap the full potential of your search. There are the simple searches, and there are some more difficult ones, like symptom searches. Do you already know all the types and sorts? Are you curious what you can distinguish in the queries, how you can classify?
An empty search result is frustrating for the shop visitor. The shop operator is equally frustrated because he loses sales. With every improvement of your search function you will meet your customers' needs. With an outstanding search, you not only inspire your customers, but also increase your online turnover sustainably.
The main focus of the "Search & Merch" study was the question of how you can turn every visitor to your online shop into a customer. You will find the revealing results summarised in our whitepaper.
To present relevant search results to a user, it is necessary to know the context. If the last products viewed were summer dresses, should the online shop really show men's clothing in the next search result?
Especially today it is important to meet the expectations of your customers and thus constantly increase the conversion rate. The Onsite Search offers enormous potential as one of the most used tools in the online shop. But what does it depend on? And how well does your search score in the check? Just find out for yourself. In our checklist we have summarised 10 of the most important success factors of a coordinated search function for you.
✔ Integrated Rating: Make an initial self-assessment of your search function immediately!
✔ Search optimisation made easy: How can you regulate the search? What are the adjustment screws?
✔ Which hurdles do you have to overcome in search optimisation?
✔ Find out whether your search function correctly understands customer queries!
Julian Drees
Senior Consultant | Search Transformation Spezialist
LinkedIn
E-Mail: searchandising@kps.com
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