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KPS WITH SAP and QUALTRICS - a holistic view of the individual customer

As an experience management company, Qualtrics collects and analyzes customer and employee experience data using professional survey software. We combine the findings from surveys and customer feedback with marketing and sales data from SAP to provide a 360-degree view of customers.

Our cooperation with Qualtrics brings two (data) worlds together: facts and feedback. This enables us to unleash unique optimization potential for the customer experience. Experience data from surveys and customer feedback at various touchpoints merge with operational data and enable a holistic view of the customer. This enables our customers to make the shopping experience even more attractive and individual for their customers and to optimize customer service processes.

By integrating Qualtrics into all C4/HANA products, such as SAP Marketing, SAP Service Cloud or SAP Commerce, we create a seamless transition between processes and initiate fully automated marketing or service campaigns: If, for example, customers give feedback on a product after its purchase, suitable marketing campaigns can be automatically played out or tickets for customer service can be automatically initiated if the purchase was not to the complete satisfaction of the customer and personal contact is desired.

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