Interview – Customer Interaction Platform for Globus

Efficient implementation of the customer interaction platform at Globus SB Warenhaus

Bernd Grande talks in an interview about the successful migration of 600,000 customers and millions of transaction records.

SAP as the foundation for a fully integrated customer interaction platform

Bernd Grande, IT Manager at Globus SB Warenhaus, oversaw the implementation of the retailer’s customer interaction platform. 600,000 customers of the Globus loyalty programme ‘My Globus’, 11 million transaction records and 60,000 voucher records were successfully migrated. All loyalty information is available in SAP CRM LOY and SAP Marketing. The SAP Customer Data Cloud manages the customer profiles and data protection-compliant consents. Receipt data and totals are transferred to SAP CRM LOY via the data warehouse solution and replicated in all peripheral systems.

Contact us – we are here for you.

Whether you have a question, feedback, or a specific request: We look forward to hearing from you. You can also reach us by phone from Monday to Friday between 9:00 a.m. and 5:00 p.m. (CET): +49 (0)89 35631-0

"*" indicates required fields

Instagram

This field is for validation purposes and should be left unchanged.

Salutation

Email*

First name*

Last name*

How can we help you?

What is your connection with us?

Your message to us**

* marked fields must be filled in