Arsenal Football Club
Another Trophy for Arsenal Football Club. The website offers rapid scaling thanks to a new platform, expanded product lines and new features, such as tools for customising jerseys and fan merchandise.
We’re thrilled to announce that KPS and Arsenal Direct, the official online store for Arsenal Football Club, won best ecommerce site at the UK Ecommerce Awards (Sep 16th 2020) in the Sports, Leisure Toys category.
We’ve been working with Arsenal for the last 3 years, and have transformed the site (and resulting KPIs), redesigning the user experience and allowing the business to scale up fast, with a new platform, increased product lines, and features such as tools for customizing football kits and fan-favourite memorabilia.
Improvements have been seen across the board – for instance, significant improvements in page load speed, conversion rate improvements over 20%, to name but a few.
Continuing to innovate
Since the launch of the new site in 2017, the teams have continued to innovate, integrating stadium tours into the main site, adding new payment methods, optimising the checkout process and implementing a continuous improvement programme.
Arsenal Direct, is the go-to resource for authentic football kits, personalised clothing and products, and memorabilia.
Arsenal Direct
