CHRIST Jewelers
Omnichannel at its best: always where the customer is
With more than 200 stores, CHRIST is a familiar sight in the streets of Germany. Its family of brands, CHRIST, VALMANO and BRINCKMANN & LANGE , CHRIST Juweliere und Uhrmacher seit 1863 GmbH unites over 120 marks under a single roof and runs an equally successful in online business and that is where we came in.
CHRIST puts the customer in focus
Already today, more than 25% of Christ’s sales are achieved digitally. New trends such as live shopping, but also click and collect or ship from store concepts enable customers to have a seamless shopping experience across all channels.
Find out more exciting insights on the topic of channel excellence in the interview with Stephan Hungeling and Michael Berghoff.
There is always further growth potential, even if your website is already running well.
In just a few months, KPS expanded CHRIST’s already high-performance online shop into a genuine customer interaction platform. The focus is always on ensuring the quality of customer experience instore is reflected online too. Being a high-end retailer, only the best would do for CHRIST.
Our secret: Omni-presence and thereby greater customer trust.
A unique transformation journey – going from good to excellent
With its “customer first” strategy, CHRIST set itself the goal of excellence across all touchpoints in order to create a seamless customer journey.
The Power of performance
As CHRIST is a luxury brand, perfection in all areas is an absolute must.
This calls for stable performance during high traffic spikes, as well as an excellent and seamless omnichannel user experience. The goal is not only to ensure a smooth and stable online presence 24/7, 365 days a year, but at the same time create a well thought out and engaging user experience that will guide and inspire visitors, converting them into customers.
A traffic and lead magnet thanks to smart fine tuning
KPS is supporting the traditional Hagen-based company in its efforts to transform its online shop into a platform that consistently offers customers the very best experience across all touchpoints.
The move to the cloud with a connection to an individually designed, modular shop system was the right solution for CHRIST.
By migrating to a cloud based digital platform, KPS was able to deliver an easily scalable solution that delivers a truly optimised customer journey cross all of the CHRIST brands.
This solution also ensures that CHRIST can continue to rely on its cost and planning security for its strategic growth.
Thanks to the fine-tuning of the online shop, CHRIST is now always able to be exactly where the customer wants to make contact – thanks to a well-thought-out customer journey.
Significant results for the jeweler
Despite CHRIST’s previously successful digital presence, the consistent omnichannel approach succeeded in achieving remarkable results and assisting in a new era of omni-presence for the jeweler.
CHRIST have seen an increase of 100% in mobile impressions and a 70% increase in mobile conversions. The move to the cloud resulted in significantly shorter loading times, which in turn led to lower bounce rates and a greater likelihood of purchases.
What’s more, CHRIST’s visibility was also influenced by the move to the cloud, and has reported SEO-related gains in website traffic of 60%.
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