Galeria drives revenue growth with dynamic pricing transformation
Galeria engaged KPS as a technical consulting and implementation partner, focusing on Google Cloud toolings, such as AI, modern data warehouse, and dynamic pricing.
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Galeria’s pricing transformation through KPS’s dynamic tool led to significant revenue and margin increases. The project highlighted their evolution into a competitive online player with a sophisticated, automated pricing strategy, driving growth and profitability.
The challenge
Recent advancements in pricing technology lend themselves perfectly to Galeria’s vast and dynamic product assortment. A more automated and therefore active pricing strategy would greatly improve alignment to the market and profitability in general.
The solution
KPS implemented a dynamic pricing tool, automating price settings based on strategy, campaigns, and goals. By assessing pricing data flows and existing systems, KPS ensured optimized price management, clear authority, and effective monitoring.
The result
Galeria saw a 230% revenue increase and a 50% margin boost. The project reached break-even in two months, enabling dynamic price adjustments to market conditions, enhancing sales growth and capturing opportunities effectively.
About GALERIA S.à r.l. & Co. KG
GALERIA, a German department store chain headquartered in Essen, currently employs around 16,000 employees in 92 stores and operates in the retail sector, specializing in fashion, accessories and lifestyle products.
- Vertical/horizontal solution: Retail & Wholesale
- Primary project location: Germany
