Jungheinrich AG - relies on CoreMedia CMS and KPS expertise to further develop its digital experience strategy
Since 2018, Jungheinrich has relied on CoreMedia CMS as its digital experience platform for its corporate website and over 40 multilingual country-specific sites. The platform has proven itself to be a highly reliable and stable system for the marketing team, corporate communications, human resources and the online editorial teams in the various countries. Since 2024, KPS has been supporting the Jungheinrich team in the continuous development and optimisation of the platform. New content modules and page types are being developed for editorial teams worldwide to improve communication with employees, prospects and customers, with a view to delivering an optimal customer experience. Jungheinrich has chosen KPS as an expert in B2C and B2B retail processes, thereby gaining fresh professional insights whilst also leveraging their expertise in composable commerce.
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The experienced team at KPS knows CoreMedia CMS inside out and provides my team and me with excellent advice on further developing the platform and integrating third-party systems. The update to the latest version, CoreMedia Content Cloud Version 12, went off without a hitch!
Most recently, the update to CoreMedia Content Cloud Version 12 was successfully completed, making the CMS’s latest features available.
These are:
- A refresh of the visual design in CoreMedia Studio
- Integration with the CoreMedia Engagement Cloud, e.g. for creating segment-specific content
- A range of technical improvements, such as an upgrade to Java 7 and Spring Boot 3.2, and the provision of the public API for Studio client apps.
Annual report rewritten
The Jungheinrich Annual Report also went live on the new version; it was migrated from a legacy system to the flexible CoreMedia environment and, at the same time, given a modern design.
Corporate blogs for more visibility
In order to showcase Jungheinrich’s extensive specialist expertise to its business customers, the corporate blogs section was launched, providing the specialist departments with further flexible tools for content creation and presentation. The aim of the corporate blogs is to generate greater visibility for Jungheinrich’s specialist knowledge, whilst at the same time making full use of the CMS’s efficiency through the reuse of content and assets.
AI-powered SEO optimization
In addition, an AI solution based on Google’s Vertex AI platform, utilising the Gemini 2.0 LLM, has been implemented. With the help of this generative artificial intelligence, the Jungheinrich SEO team optimises blog content for a B2B specialist audience.
Intelligent Onsite Search
Jungheinrich also relies on Google Vertex AI for its on-site search: the previous search platform, based on Solr, has been replaced by the Google Cloud service, which offers semantic search, fault tolerance, synonym recognition, filters and facets, as well as self-learning result ranking for more relevant search results. Added to this is the indexing of various data pools and automatic scaling in the cloud.
Content & Commerce closely interlinked
In addition to simply displaying editorial content, Jungheinrich integrates information about its extensive product portfolio, which is linked directly to the online shop. Conversely, content from the CMS is made available and, in turn, displayed on the Spryker e-commerce platform. The restricted-access customer area, myJungheinrich, is also being co-developed by the KPS team and supplied with content from CoreMedia CMS. Similarly, the partner community and the supplier portal are being populated with editorial content. Preparatory work for the deeper integration of content and commerce is already underway.
Reliable request tracking
To improve the tracking of customer enquiries, KPS has implemented a service for Jungheinrich based on AWS Lambda functions, which helps to forward enquiries to the correct contact persons within the company and ensures that no enquiry is lost, even if technical systems are temporarily unavailable.
CoreMedia Experience Management Platform
The Hamburg-based company CoreMedia was founded in 1996, making it a long-standing player in the German digital landscape. By 2026, the partnership with KPS will have lasted for 21 years. KPS has already successfully delivered numerous major client projects in collaboration with CoreMedia.
The CoreMedia Experience Management Platform is typically used by international clients for large-scale country-specific websites where multiple language versions are required. Translation management systems such as SDL Trados or Across are typically employed.
The CMS serves as a professional tool for experienced online editorial teams as well as an easy-to-use tool for occasional editors. CoreMedia is suitable for both B2C and B2B clients.
As a software integrator, KPS relies on CoreMedia because it can be flexibly integrated with third-party systems (such as e-commerce solutions, marketing automation systems and AI solutions). In conjunction with the KPS Composable Booster , it is possible to build highly scalable, high-performance headless architectures that can flexibly and effortlessly accommodate future requirements.
Thorsten Leistenschneider, Lead Innovation Centre for Content Management Systems at KPS
“CoreMedia CMS is a powerful platform for building international B2B corporate websites. Whether on-premises or as a Platform as a Service, we have already successfully deployed CoreMedia in a wide variety of client environments.”
About Jungheinrich AG
For more than 70 years, Jungheinrich, a leading global provider of intralogistics, has been driving the development of innovative and sustainable products and solutions for material flow. The listed family-owned company is committed to providing value-adding solutions for material flow as a global partner, thereby shaping the warehouse of the future.
With a portfolio of industrial trucks and automation solutions, as well as the associated services, Jungheinrich offers its customers tailor-made solutions from a single source to support them in meeting growing intralogistics challenges and achieving sustainability targets.
With over 1 million electric vehicles in operation and particularly energy-efficient solutions centered on lithium-ion technology, the company possesses energy expertise that is unique in the industry. A comprehensive range of automated warehouse systems, mobile robots and software enables automated intralogistics.
In 2025, Jungheinrich generated turnover of €5.5 billion with over 21,000 employees. Its global network comprises twelve production sites and its own direct sales and service companies in over 40 countries. The share is listed on the MDAX.
- Sector: Mechanical Engineering/Intralogistics
- Project location: Germany
- More about Jungheinrich AG
About CoreMedia
CoreMedia was founded in 1996 and is headquartered in Hamburg, with offices in San Francisco, Arlington (VA), London and Singapore. CoreMedia offers a Content Experience Platform, utilising an intelligent omnichannel approach to content management, digital asset management and deep e-commerce integrations. The platform for industry leaders offers an intuitive editorial interface, unrivalled flexibility, and robust scalability and extensibility. Its ability to deliver outstanding results has helped CoreMedia build an exceptional track record – as the best CMS for e-commerce.
