Jungheinrich:leveraging AI technology for marketing purposes
Jungheinrich partnered with KPS to simplify and speed up the SEO marketing process. By leveraging AI-powered content generation, automated translations, and streamlined workflows, the company can now react faster to market trends, boost productivity, and ensure consistent content delivery across international markets.
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The app developed by KPS is intuitive to use, impresses with its high quality and exceeds our requirements with its integrated translation function. It saves us a lot of time and makes content creation in SEO marketing more efficient and structured.
Garvin Kersting, Head of Digital Marketing, Jungheinrich
The challenge
The previous content creation process in SEO marketing at Jungheinrich was too complex and heavily dependent on manual interaction, which significantly limited the ability to react to current market trends. The aim was to accelerate content creation by automating selected tasks, streamlining processes and thus sustainably increasing overall productivity.
The solution
A fully integrated, automated content generation app was developed. It creates individual, SEO-optimized blog post drafts based on a defined content plan at the touch of a button. The solution also includes automatic translation into several languages and export as a Google Doc – with the aim of subsequently checking the texts manually and refining them editorially if necessary.
The procedure
In a 12-week proof of concept (PoC), Jungheinrich and KPS jointly developed a customized AI solution to automate content creation. Based on live data, content was generated automatically according to the minimal principle using BigQuery for data modeling and Vertex AI for text production. Regular “shoulder reviews” ensured close, agile coordination between the teams.
The result
The solution enables Jungheinrich the generation of optimized content on relevant topics in a matter of seconds. The integrated translation function makes it easier to use in different markets, and the simple operation by key users ensures smooth implementation on a day-to-day basis. Overall, this leads to a noticeable increase in efficiency in SEO content creation.
Impact in numbers
0
Time savings in content creation
0
per article (1,000 words)
0
Cost savings per article
About Jungheinrich
Jungheinrich, headquartered in Hamburg, is a globally leading provider of intralogistics solutions and material handling equipment with more than 20,000 employees in over 120 countries. The company covers the full spectrum of warehouse and material flow technology, from automated systems to service and software.
- Vertical/horizontal solution: Logistics & Intralogistics
- Primary project location: Germany
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