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    AI marketing
    Is content personalization too complicated?
    Marketing campaigns can quickly grow complex, requiring time and significant financial investment. In the worst case, they can result in dissatisfied customers who consider the lavishly produced newsletters nothing more than spam. How can it be ensured that customers receive only content that appeals to them personally and adds value? With the aid of AI, content can be disseminated more efficiently.
    By Lucas Calmbach on Apr 16, 2020 - estimated 3 min.
    Generation Z
    What makes them different from the other generations?
    By 2026 the Generation Z will become the largest consumer population in USA, in Europe we will face nearly the same transformation. Retail and e-Commerce need to find a way to address this new consumer group, to make them spend their money in their preferred way. How do they differ from today’s customer base?
    By Philipp Krueger on Apr 9, 2020 - estimated 4 min.
    Right there, at your customers side
    Does your customers location improve his experience in your online shop?
    When looking at e-commerce trends, personalization is probably the most important and biggest topic for web shop owners nowadays. Personalization affects many different topics starting from a personalized salutation in mailings to a complex recommendation system that processes customer data and behavior to show the right set of products at the right time.
    By Julian Drees on Mar 26, 2020 - estimated 3 min.
    Payment goes "omnichannel"
    Checkout area a game changer for retailers
    Retail checkout counters have to rise to the challenge of ever-increasing customer needs and expectations: The checkout as a one-way street, where customers simply pay for their items and physically take them home, is no longer a viable business model.
    By Michael Mirz on Mar 24, 2020 - estimated 3 min.
    Alexa, play Genesis - A Trick Of The Tail!
    The advantages of an intelligent dialog interface
    As recent studies show, text entry speeds using AI-supported speech recognition are now three times faster than the keyboard. Even more impressive is that the error rate is lower than with typed input. Whilst a speech-based human-machine interface may seem strange to some, it has already become second nature for the next generation of users. This is why this type of user interface will quickly become more important, especially in modern companies that know how to take advantage of the opportunities offered by digitalization.
    By Bernd Burkert on Mar 20, 2020 - estimated 3 min.