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COOP: Coop starts digitization initiative with SAP

Coop Denmark is changing its business processes and modernizing its IT systems with a completely new retail platform based on SAP S/4HANA. This optimizes procurement, logistics and marketing processes in particular.


“This is a once in a generation initiative, the biggest of its kind ever at Coop, and naturally our expectations are high. We have decided for KPS as partner to guide us on this journey, based on their experience in the grocery retail industry and a very hands-on approach to make business and IT succeed together.”

Claus Byskov, ERP Programme Director at Coop



Facts & Figures


  • Leading Danish consumer goods retailer with a market share of more than 30 percent
  • As a cooperative Coop Denmark has about 1.7 million members
  • Coop operates the retail chains Kvickly, SuperBrugsen, Dagli'Brugsen, Coop.dk Shopping, Coop.dk MAD and the subsidiaries Fakta A/S and Irma A/S
  • 36,000 employees
  • Annual turnover of around DKK 50 billion



  • Coop Denmark has been driving digitalization for several years and launched a new strategic initiative
  • Goal: Increase efficiency and stand out from competitors
  • Replacement of IT systems, some of which have been in use for decades




  • Optimized fulfillment of customer requirements
  • Improvement of procurement, logistics and marketing processes
  • Support of end-to-end business processes
  • Efficient real-time data exchange between more than 1,100 branches, distribution centers and Coop headquarter
  • Fast reactions and transparency through modern analysis options and real-time information



  •  KPS Rapid-Transformation®  and KPS integrated process chains for retail
  • First Go live in Q4/2019
  • Roll-in during 2020, migration by product group
  • Implementation and integration of new omnichannel scenarios


  • SAP-Plattform: SAP S/4HANA Retail

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