Connected Customer experience - the difference between omnichannel and multichannel

What is the difference between Omni-channel and Multi-channel?

Customer Experience

Cast a wide net, offer a tailor-made experience.

Omni-channel and multi-channel are very similar-looking terms that describe subtlety different approaches to the way brands communicate with their customers.

Multi-channel is channel-focused – developing different channels to maximise their effectiveness. Omni-channel is customer-focused. 

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