Online reviews

Are consumers losing faith in product reviews

As seen on The Future of Commerce Blog:

There are many occasions where we will all rely on reviews to help us distinguish between products or services; especially when they have many different choices.

I recently bought a digital thermometer on Amazon where I had the choice of many hundreds of devices so I relied on the reviews to help me make the decision.  Each time I used it, I would get completely random results and it was clear that the device was not as reliable as the reviews had led me to believe.  A few days later I received the normal email from Amazon asking me to review it so I posted an accurate and honest negative review.  I often review my Amazon purchases as I know that I tend to rely on them myself when buying from the website.  Like many customers, I tend to review the items I really like and those that I really don’t.

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