Instant Transformation Blog
Experts share their insights
Instant Insights
Covering all aspects of Digital Transformation
In the KPS blog, experts write about the Digital Transformation - here, background knowledge and facts are conveyed and, above all, you find inspiration for your own entrepreneurial transformation. Each article shows a new perspective - the blog series deal with the new big topics of the future.
The authors of the Instant Insights in the KPS blog are experts on their topic and are happy to answer any questions you as a reader may have! Feel free to get in touch.
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Level up your Loyalty-Program
Contests, badges and tier levels – companies are using gamification elements to incentivise customers to interact with their brand and motivate purchases and spending.
GA4: Successful Google Analytics migration in 6 steps
Learn how to successfully switch to the Analytics revolution: From Universal Analytics to Google Analytics 4. Benefit from new functions and possibilities. Find out now!
Discover untapped potential: KPS Health Check for SAP Concur
The KPS Health Check examines the fitness of the business processes in which SAP Concur is involved. The detailed inspection reveals possible application problems.
Conversion Rate Optimisation: How do I find the right tools?
In the spirit of customer centricity, conversion rate optimisation (CRO) improves the customer experience in a customer-centric process and ensures stronger customer loyalty.
From Silos to Success: Breaking Down Barriers with a Single View of the Customer
Building an SCV can be a complex process so it is vitally important to understand how you will realise the benefits before you invest the time and money in it. The main reason why any business should build a single customer view is that it allows them to provide highly targeted and consistent personalised marketing and experiences to their customers across all channels and touchpoints.
Intelligent and human - 4 examples of an individual user approach in eCommerce
Using four examples, you will learn what an individual, supportive and purchase-motivating user approach looks like. Learn more about the insights of Valon Xhafa and Thilo Pfrang, founders of behamics and experts on the topic of AI-supported behavioural control in eCommerce.
B2B Data Challenges: Building a Single Customer View
Data is to the 21st century what oil was to the 18th. With this so important, the next step is not just about having more of it but using what you have in the most effective way possible. Enter the Single Customer View (SCV).
Online customers become more decisive with AI
Technologies make eCommerce easier, more personal and more profitable. How does a highly individualised customer approach improve the buying process and support customers in their purchase decision?