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Instant Transformation Blog

Experts share their insights

Instant Insights

Covering all aspects of Digital Transformation

In the KPS blog, experts write about the Digital Transformation - here, background knowledge and facts are conveyed and, above all, you find inspiration for your own entrepreneurial transformation. Each article shows a new perspective - the blog series deal with the new big topics of the future.

 

The authors of the Instant Insights in the KPS blog are experts on their topic and are happy to answer any questions you as a reader may have! Feel free to get in touch.

Google Marketing Datawarehouse: Power through BigQuery
By Paul Anderie on Jul 14, 2023 / Reading time: 5 Min.
Google Marketing meets BigQuery: The ultimate combination for effective data analysis and successful campaigns.
Brownfield, Greenfield, Colorfield: The Road to S/4HANA | Blog
By Katrin Wischhusen on Jun 26, 2023 / Reading time: 8 Min.
Which path to SAP S/4HANA is best for retailers, Brownfield, Greenfield or Colorfield? Read more about the advantages and disadvantages in our blog.
Level up your Loyalty-Program
By Mirjam Markert on Jun 20, 2023 / Reading time: 5 Min.
Contests, badges and tier levels – companies are using gamification elements to incentivise customers to interact with their brand and motivate purchases and spending.
GA4: Successful Google Analytics migration in 6 steps
By Paul Anderie on Jun 19, 2023 / Reading time: 5 Min.
Learn how to successfully switch to the Analytics revolution: From Universal Analytics to Google Analytics 4. Benefit from new functions and possibilities. Find out now!
Discover untapped potential: KPS Health Check for SAP Concur
By Andreas Pagh Andersen on May 25, 2023 / Reading time: 5 Min.
The KPS Health Check examines the fitness of the business processes in which SAP Concur is involved. The detailed inspection reveals possible application problems.
Conversion Rate Optimisation: How do I find the right tools?
By Alisa Ziegenfuss on Apr 18, 2023 / Reading time: 5 Min.
In the spirit of customer centricity, conversion rate optimisation (CRO) improves the customer experience in a customer-centric process and ensures stronger customer loyalty.
From Silos to Success: Breaking Down Barriers with a Single View of the Customer
By KPS on Mar 28, 2023 / Reading time: 5 min.
Building an SCV can be a complex process so it is vitally important to understand how you will realise the benefits before you invest the time and money in it. The main reason why any business should build a single customer view is that it allows them to provide highly targeted and consistent personalised marketing and experiences to their customers across all channels and touchpoints.
Intelligent and human - 4 examples of an individual user approach in eCommerce
By Alisa Ziegenfuß on Jan 20, 2023 / Reading time: 4 Min.
Using four examples, you will learn what an individual, supportive and purchase-motivating user approach looks like. Learn more about the insights of Valon Xhafa and Thilo Pfrang, founders of behamics and experts on the topic of AI-supported behavioural control in eCommerce.

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