Globus

Interview - Loyalty Programme 'My Globe'

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Sigrun Löffelholz talks about Globus' successful loyalty programme in an interview

KPS and Globus Holding strengthen customer loyalty through successful 'My Globus' customer loyalty programme with SAP Marketing.

Sigrun Löffelholz talks about the successful loyalty programme at Globus

Globus SB Warenhaus

Successful loyalty programme

With 40,000 employees and a turnover of 8 billion euros, Globus Holding is an extremely successful family business in the retail sector. Sigrun Löffelholz, Head of Marketing at Globus SB Warenhaus, worked with KPS to implement important milestones in the further development of the "Mein Globus" customer loyalty programme. With SAP Marketing, the campaign management has been customised for specific target groups and customers receive coupons and offers tailored to them, regionally adapted newsletters as well as local campaigns and promotions. Hundreds of thousands of recipients are addressed every week.

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