Junge Frau sucht mit Taschenlampe unter dem Bett

Develop your merchandising platform now!

How to optimise your search function in just a few steps

The goal

Boost your conversion!

There are many different types of search queries and all of them can end with an empty search result. But this is not the way to tap the full potential of your search. There are the simple searches, and there are some more difficult ones. Do you already know all the types and sorts? Are you curious about what you can distinguish in the queries, and how you can classify them?

Sportler im Sprint

Insight

Optimise your search!

To present relevant search results to a user, it is necessary to know the context. If the last products viewed were summer dresses, should the online shop really show men's clothing in the next search result?

It is important to meet the expectations of your customers, whilst increasing your conversion rate.  Onsite Search offers enormous potential as one of the most used tools in online shoppping. But what does it depend on? And how well does your search score in the check? Just find out for yourself. In our checklist we have summarised 10 of the most important success factors of a coordinated search function for you.

Content of the checklist:

✔ Integrated Rating: Make an initial self-assessment of your search function immediately!

✔ Search optimisation made easy: How can you regulate the search? What are the adjustment screws?

✔ Which hurdles do you have to overcome in search optimisation?

✔ Find out whether your search function correctly understands customer queries!

Grafik - Durch eine Lupe vergrößerte Statistik, Team analysiert die Anteile

Increase your online turnover sustainably

An empty search result is frustrating for your online shopper. The store operator is equally frustrated because he loses sales. With every improvement of your search function, you will meet your customers' needs. With outstanding search, you not only inspire your customers, but also sustainably increase your online turnover.
72% of online searches do not meet customer expectations

Customer expectation

72% of online searches do not meet customer expectations.
30% of online shoppers leave the shop after an unsuccessful search, although the product is available

Search success

30% of online shoppers leave the shop after an unsuccessful search, although the product is available.
Searching customers buy 2 times more often than regular visitors

Shopping basket

Searching customers buy 2 times more often than regular visitors.
72% of online searches do not meet customer expectations

Customer expectation

72% of online searches do not meet customer expectations.
30% of online shoppers leave the shop after an unsuccessful search, although the product is available

Search success

30% of online shoppers leave the shop after an unsuccessful search, although the product is available.
Searching customers buy 2 times more often than regular visitors

Shopping basket

Searching customers buy 2 times more often than regular visitors.

Study

We have examined 60 leading online shops for you.

The main focus of the "Search & Merch" study was the question of how you can turn every visitor to your online shop into a customer. You will find the revealing results summarised in our whitepaper.

  • We will tell you where the most common Onsite Search errors occur in search queries and show you how to avoid them.
  • Personalised search results - What are the requirements for search functions in online shops?
  • How can you use your search function as a merchandising tool?
  • Getting the most out of your search and thus increasing your conversion - How does the KPS Search Transformation approach work?
Interview mit Julian Drees

Interview (German)

Searchandising with Julian Drees

Opportunities for onsite search

We reveal where the most common onsite search mistakes occur and show you how to avoid them. In the interview, Julian Drees explains how to use your search function as a merchandising tool and how to get the most out of your search to increase your conversion.

We would be happy to advise you on your individual Searchandising solution. Please contact us!

Contact

Image for the article intro information

Julian Drees, Senior Consultant KPS

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