Loyalty

Customer Loyalty

Secure the loyalty of your customers with an excellent loyalty strategy

The goal

Loyalty excellence is your key to sustainable customer success

Increase your customer loyalty with KPS! Our goal is to strengthen your company through customised customer loyalty consulting. Through targeted analyses, strategic programmes and innovative technologies, we optimise your customer loyalty, maximise customer experiences and increase your sales. Rely on our expertise to achieve sustainable growth and build a future-proof loyalty programme.

Challenge

Increasing the sustainability of customer loyalty programmes

Have you asked yourself how to successfully achieve a sustainable balance between customer needs and business objectives? Developing a relevant, engaging and differentiated loyalty programme while increasing sales and profitability requires careful planning. In addition, modern technology and data analytics should be used to deliver personalised experiences and meet ever-increasing customer expectations.

Six steps to a successful loyalty programme

Download

Six steps to a successful loyalty programme - more than just a customer card

Read our white paper and find out more,

  • what the ROI of Loyalty means,
  • why extensive customer data is needed,
  • which 6 steps are necessary for a successful loyalty programme,
  • what a loyalty use case can look like and
  • what makes KPS an experienced partner.
KPS Customer Loyalty: The Power of Data - DE

Download

5 steps to comprehensive customer data

Only those who understand their customers and their needs and wishes precisely are able to address them with suitable measures and create inspiring customer experiences. The analysis of customers' personal information and behavioural data guarantees in-depth insights and therefore a highly personalised customer approach and tailored recommendations as well as positive effects on the company's success.

 

KPS Customer Loyalty: The Power of Data DE

Customer Loyalty

Customer Loyalty in a nutshell: What you should know

Why are loyal customers important?

Loyal customers are indispensable

Around 80% of sales are generated by 20% of customers. Customers who have become loyal to the brand remain loyal and are therefore particularly valuable to a company. Those who focus on customer loyalty can not only achieve up to 25% higher profits, but may even gain brand ambassadors who recommend products to friends and acquaintances. This not only generates new customers, but also reduces the cost of acquiring new customers.
What is a loyalty programme?

What is a loyalty programme?

A customer loyalty programme is a long-term marketing tool. Loyalty programmes motivate customers to make repeat purchases, sign up and make social recommendations by offering rewards and benefits such as discounts, special offers and free gifts. The aim of a loyalty programme is to build up a loyal customer base through targeted incentives, to bind them to your brand in the long term and to build a sustainable relationship, as well as to prevent them from migrating to other providers or competitors.
What customer loyalty programmes are there?

Selecting a programme

A basic distinction is made between points-based and tier-based customer loyalty programmes. In points-based loyalty programmes, loyalty points are awarded for purchases or other interactions with the brand. In a tier-based loyalty programme, customers receive various benefits and rewards depending on the tier level, such as free shipping or early or exclusive access to sales or launches. Independently of this, customer loyalty also includes marketing activities with the aim of building a loyal customer base.
What is the added value of a customer loyalty programme?

Added value of a loyalty programme

A customer loyalty programme offers numerous advantages. A personalised customer loyalty programme can improve the customer experience, generate an individual approach for customer groups and collect a large amount of customer data. Organic growth can be promoted through referral programmes. At the same time, loyalty programmes also help to increase customer lifetime value by increasing average order values and purchase frequency.
What loyalty programme providers are there?

Provider for loyalty programmes

Together with selected partners, KPS implements a customer loyalty programme tailored to your needs. KPS provides strategic, platform-independent advice on setting up a successful loyalty programme. Technical implementation and operational marketing consulting are provided from a single source.
What are the costs of a loyalty programme?

Costs for a loyalty programme

In addition to the one-off costs for implementation, the benefits for customers must also be taken into account. However, investing in this area pays off: A successfully implemented loyalty programme that is tailored to customer needs leads to additional profits through increased customer loyalty, an improved customer experience and the value of the data obtained.

Packages

KPS enables your loyalty success

Loyalty Scoring Basispaket

Basic Package

Loyalty Scoring

  • Comprehensive evaluation of your loyalty programme
  • Competitive and functional benchmarking
  • Overview of improvement areas and points of attack
Loyalty Strategy Advanced Package

Advanced Package

Loyalty Strategy

BASIC PACKAGE +

  • Development of your new loyalty strategy
  • Identification of customer groups
  • Development of powerful tactics
  • Analysing and identifying valuable customer touchpoints
Loyalty Implementation Premium Package

Premium Package

Loyalty Implementation

ADVANCED PACKAGE +

  • Recommendation of the provider
  • Implementation and introduction plan
  • Implementation and integration of the platform

Strong partners

Building sustainable loyalty programmes

We have built sustainable relationships with our partners to ensure you have the best loyalty solutions.

KPS and Lobyco enter into partnership

News

Lobyco offers a holistic solution with a focus on food retail. By cooperating with Lobyco, KPS gains a loyalty partner with many functionalities: In addition to the Scan and Go function, Prime Account and Gamification, the loyalty solution also offers customers many other exciting features.
Annex Cloud
Since 2019, KPS and Annex Cloud have been implementing flexible and seamless loyalty solutions together.  With the holistic platform, customers receive not only omnichannel loyalty but also numerous other functionalities such as referral marketing and reporting.
KPS and Emarsys
As a preferred SAP Emarsys partner, KPS implements the intuitive loyalty platform from SAP Emarsys. With the user-friendly interface and various loyalty tactics, different use cases can be mapped in a simple and straightforward manner.

Success stories

The strategies are confidential, the successes are tangible

Well-known brands such as Globus department stores' or the renowned luxury department store Harrods, achieve a clear lead in customer relationship management over their competitors with our personalisation solution.

Harrods

Logo Globus

Logo Gebrüder Heinemann

The Team

Workshop or ongoing support: Our loyalty specialists will support you!

Our goal is to be a consulting partner that our customers can trust. We prefer to deliver projects where we are part of the entire end-to-end journey, from the discovery workshops to the implementation phase and ongoing support. This way, our customers have a partner they can rely on and don't have to worry about set-up errors after go-live and hypercare.

Mirjam Markert

Mirjam Markert, Expert for loyalty & social media

Julian Drees

Julian Drees, Expert for loyalty

Mum is on Facebook - the teenage daughter is on TikTok! Both shop at Zalando! Learn more about how to build sustainable loyalty programmes and appeal to all generations.
Annex Cloud

emarsys

Lobyco

Identifying customer behavior

Steering customer behavior

Future of Loyality

loyalty

FAQ Kundenbindung

 Qualitätssicherung erfolgt unter anderem durch das Zusammenspiel von individueller Pflege, deren schriftlichen Erfassung (Pflegedokumentation), internen Überprüfungen ( z.B. Pflegevisiten) und regelmäßigen externen Kontrollen (z.B. MDK -Prüfungen).

Die Qualitätssicherung umfasst als Bestandteil des Qualitätsmanagements alle organisatorischen und technischen Maßnahmen, die vorbereitend, begleitend und prüfend der Schaffung und Erhaltung einer definierten Qualität eines Produkts oder einer Dienstleistung dienen.

Die Qualitätssicherung und ihre Aufgaben dienen dazu, in der Industrie und im Dienstleistungssektor vorgegebene Qualitätsanforderungen zu erfüllen. Sie gewährleistet, dass bereits während der Produktion festgelegte qualitative Vorgaben erfüllt werden und formuliert Aufgabenbeschreibungen der anfallenden Tätigkeiten.

Contact

Feel free to contact us!

Image for the article intro information

Julian Drees, Principal KPS

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More Insights

Everything that is and will be important.

EHI LAB Podcast Episode #71: How do I solve the chicken-and-egg problem?

EHI LAB Podcast Episode #71

How do I solve the chicken and egg problem?

No good loyalty programmes without data. But how do I get the data I need for this? A classic chicken-and-egg problem. What can you achieve with a loyalty programme? What makes a loyalty programme successful? And how is customer data collected and evaluated?
KPS-Experten sprechen über Loyalität, Generation Z, Social Media Engagement

Expert Talk Recording

Attention retailers!

How can you engage these different generations, build loyalty and provide a flawless customer experience? How can you turn these customers into advocates? We will discuss this together with Annex Cloud.


Speakers: Erin Raese, Senior Vice President Revenue, Annex Cloud | Mirjam Markert, Consultant, KPS | Julian Drees, Head of Loyalty, KPS
OMR22 Masterclass! We were there - with our client Harrods.

OMR22-Masterclass

The OMR Masterclass - with our client Harrods.

Incentivising the rich - How Harrods inspires its luxury customers and turns them into advocates.

At the OMR Festival 2022 in Hamburg, we held a masterclass on the topic of "Incentivising the rich - How Harrods inspires its luxury customers and turns them into advocates." held. Find out more about instant personalisation with KPS and watch the recording of our masterclass.
The customer should be able to put together their programme according to their wishes and choose their benefits individually. We want to develop a more dynamic programme where there is no fixed set of experiences for everyone, so that each customer has a relatively unique experience.
Nat Lloyd Head of CRM and Loyalty Harrods
Customer Loyalty

Promote customer loyalty

Focus on a sustainable loyalty strategy

The world of e-commerce is becoming more competitive by the day, and the pressure is greater than ever to stand out from the crowd and stay top of mind with consumers. Retailers should focus on a sustainable loyalty strategy in which social media engagement also plays a role.

Read more
How to implement effective customer loyalty programmes

The reward principle

How-to guide for effective customer loyalty programmes

Retaining customers in the long term is an important and strategic goal in retail. Build customer loyalty with the help of well thought-out programmes. Keep the reward principle in mind and create suitable incentives.

Read more
Generation Z differs from other buyer groups

Generation Z

A loyalty programme for all customers?

It takes more than a generic customer loyalty programme to bind different customer groups to the brand. How can different customer groups, especially new customer groups, be addressed and what role does social media play in this context?

Weiterlesen

More Information

FAQ Customer Loyalty

Around 80% of sales are generated by 20% of customers. Customers who have once been tied to the brand remain and are therefore particularly valuable for a company. Those who focus on customer loyalty can not only achieve up to 25% higher profits, but may even gain brand ambassadors who recommend products to acquaintances and friends. In this way, not only new customers can be generated, but also costs for new customer acquisition can be reduced. 

A loyalty programme is a long-term marketing tool. Loyalty programmes motivate customers to make repeat purchases, sign-ups and social referrals through rewards and benefits such as discounts, special offers and freebies. The goal of a loyalty programme is to build a loyal customer base through targeted incentives, to bind them to one's own brand in the long term and to build a sustainable relationship, as well as to prevent churn to other providers or competitors. 

Basically, a distinction is made between points-based and level-based loyalty programmes. In points-based loyalty programmes, loyalty points are awarded for purchases or other interactions with the brand. In a tier-based loyalty programme, customers receive various benefits and rewards depending on their tier level, such as free shipping or early or exclusive access to sales or launches. Independently, customer loyalty also includes marketing activities aimed at building a loyal customer base.   

A loyalty programme offers numerous advantages. A personalised loyalty programme can improve the customer experience, generate individualised targeting for customer groups and collect a wealth of customer data. Referral programmes can promote organic growth. At the same time, loyalty programmes also help to increase customer lifetime value by increasing average order values and purchase frequency. 

Together with selected partners, KPS implements a customer loyalty programme tailored to your needs. KPS provides strategic, platform-independent advice on setting up a successful loyalty programme. Technical implementation and operational marketing consulting are provided from a single source. 

In addition to the one-off costs for implementation, the benefits for customers must be taken into account. However, investing in this area pays off: A successfully implemented loyalty programme tailored to customer needs leads to additional profits through increased customer loyalty, an improved customer experience and the value of the data gained. 

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