Loyalty

Customer Loyalty

Customer Experience

One platform for all generations: This is what loyalty programmes of the future will look like.

Millennials are one of the largest demographics for retailers around the world, with a huge customer base, unlike their Generation X predecessors Generation Z expects brands to be transparent and authentic. Loyalty has redefined this generation. Therefore the way they shop is different from other generations.

Customer Loyalty

Instant Insight

Focus on a sustainable loyalty strategy

The world of eCommerce is becoming more competitive by the day, and the pressure is greater than ever to stand out from the crowd and stay in the consumers' minds. Retailers should focus on a viable loyalty strategy that includes social media engagement.
Generation Z differs from other buyer groups

Instant Insight

A loyalty programme for all customers?

In order to bind different buyer groups to the brand, it takes more than a generic customer loyalty programme. How can different customer groups, especially new customer groups, be addressed and what role does social media play in this context?

Now it's getting exciting!

You want to understand your customers even better?

Do you want to know your customers' habits, predict their needs and desires and address them in a personal way at the same time?

Social Networking

Social Networking

Reaching different target groups for more growth

The number of people using social networking sites has increased exponentially over the years and are hugely important to retailers. How do I reach my diverse target groups to ensure growth?
KPS Expert Talk Loyalty, Generation Z, Social Media Engagement

Expert Talk Recording

Attention all retailers!

Learn how to engage with these different generations, build loyalty, provide a flawless customer experience and turn these customers into advocates. This is what we will discuss together with Annex Cloud.

 

Speaker: Erin Raese, Senior Vice President Revenue, Annex Cloud | Mirjam Markert, Consultant, KPS | Julian Drees, Head of Loyalty, KPS

Loyalty is about choice and personalization: Giving the customer the ability to curate the program that they want and giving them the option of selecting their own benefits. It is also about moving towards a more dynamic program where there is not a fixed set of experiences for everyone, but every customer gets a relatively unique experience.
Nat Lloyd Head of CRM and Loyalty Harrods
Mum is on Facebook - the teenage daughter is on TikTok! Both shop at Zalando! Learn more about how to build sustainable loyalty programmes and appeal to all generations.
How to implement effective customer loyalty programmes

Instant Guide

How-to-Guide for effective customer loyalty programmes

Retaining customers over the long term is an important and strategic goal in retail. Build customer loyalty with well-designed programmes. Keep the reward principle in mind and create appropriate incentives. 

Strong partners

Building sustainable loyalty programmes

We have built sustainable relationships with our partners to ensure you have the best loyalty solutions.

KPS and Lobyco enter into partnership

News

Lobyco offers a holistic solution with a focus on food retail. By cooperating with Lobyco, KPS gains a loyalty partner with many functionalities: In addition to the Scan and Go function, Prime Account and Gamification, the loyalty solution also offers customers many other exciting features.
Annex Cloud
Since 2019, KPS and Annex Cloud have been implementing flexible and seamless loyalty solutions together.  With the holistic platform, customers receive not only omnichannel loyalty but also numerous other functionalities such as referral marketing and reporting.
KPS and Emarsys
As a preferred SAP Emarsys partner, KPS implements the intuitive loyalty platform from SAP Emarsys. With the user-friendly interface and various loyalty tactics, different use cases can be mapped in a simple and straightforward manner.
Annex Cloud

emarsys

Lobyco

Customer Case

Successful loyalty programme 'My Globus'

With 40,000 employees and a turnover of 8 billion euros, Globus Holding is an extremely successful family business in the retail sector.

Successful loyalty programme My Globus

Globus SB Warenhaus

KPS Interview

Loyalty programme 'My Globus'

Sigrun Löffelholz, Head of Marketing at Globus SB Warenhaus, implemented important milestones in the further development of the 'My Globus' customer loyalty programme together with KPS. With SAP Marketing, campaign management was geared towards specific target groups and customers receive coupons and offers tailored to them, regionally adapted newsletters as well as local actions and promotions. Hundreds of thousands of recipients are addressed weekly.

Identifying customer behavior

Steering customer behavior

Future of Loyality

Success stories

The strategies are confidential, the successes are tangible

Well-known brands such as Globus department stores' or the renowned luxury department store Harrods, achieve a clear lead in customer relationship management over their competitors with our personalisation solution.

Harrods

Logo Globus

Logo Gebrüder Heinemann

OMR22 Masterclass

OMR22-Masterclass! With our customer Harrods.

Incentivising the rich - How Harrods inspires its luxury customers and turns them into advocates

At the OMR Festival 2022 in Hamburg, we held a masterclass on "Incentivising the rich - How Harrods inspires its luxury customers and turns them into advocates". Learn more about Instant Personalisation with KPS and watch the recording of our masterclass.

loyalty

FAQ Kundenbindung

 Qualitätssicherung erfolgt unter anderem durch das Zusammenspiel von individueller Pflege, deren schriftlichen Erfassung (Pflegedokumentation), internen Überprüfungen ( z.B. Pflegevisiten) und regelmäßigen externen Kontrollen (z.B. MDK -Prüfungen).

Die Qualitätssicherung umfasst als Bestandteil des Qualitätsmanagements alle organisatorischen und technischen Maßnahmen, die vorbereitend, begleitend und prüfend der Schaffung und Erhaltung einer definierten Qualität eines Produkts oder einer Dienstleistung dienen.

Die Qualitätssicherung und ihre Aufgaben dienen dazu, in der Industrie und im Dienstleistungssektor vorgegebene Qualitätsanforderungen zu erfüllen. Sie gewährleistet, dass bereits während der Produktion festgelegte qualitative Vorgaben erfüllt werden und formuliert Aufgabenbeschreibungen der anfallenden Tätigkeiten.

Contact

Feel free to contact us!

Image for the article intro information

Julian Drees, Principal KPS

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More Information

FAQ Customer Loyalty

Around 80% of sales are generated by 20% of customers. Customers who have once been tied to the brand remain and are therefore particularly valuable for a company. Those who focus on customer loyalty can not only achieve up to 25% higher profits, but may even gain brand ambassadors who recommend products to acquaintances and friends. In this way, not only new customers can be generated, but also costs for new customer acquisition can be reduced. 

A loyalty programme is a long-term marketing tool. Loyalty programmes motivate customers to make repeat purchases, sign-ups and social referrals through rewards and benefits such as discounts, special offers and freebies. The goal of a loyalty programme is to build a loyal customer base through targeted incentives, to bind them to one's own brand in the long term and to build a sustainable relationship, as well as to prevent churn to other providers or competitors. 

Basically, a distinction is made between points-based and level-based loyalty programmes. In points-based loyalty programmes, loyalty points are awarded for purchases or other interactions with the brand. In a tier-based loyalty programme, customers receive various benefits and rewards depending on their tier level, such as free shipping or early or exclusive access to sales or launches. Independently, customer loyalty also includes marketing activities aimed at building a loyal customer base.   

A loyalty programme offers numerous advantages. A personalised loyalty programme can improve the customer experience, generate individualised targeting for customer groups and collect a wealth of customer data. Referral programmes can promote organic growth. At the same time, loyalty programmes also help to increase customer lifetime value by increasing average order values and purchase frequency. 

Together with selected partners, KPS implements a customer loyalty programme tailored to your needs. KPS provides strategic, platform-independent advice on setting up a successful loyalty programme. Technical implementation and operational marketing consulting are provided from a single source. 

In addition to the one-off costs for implementation, the benefits for customers must be taken into account. However, investing in this area pays off: A successfully implemented loyalty programme tailored to customer needs leads to additional profits through increased customer loyalty, an improved customer experience and the value of the data gained. 

More Insights

Everything that is important and becomes important.

Instant Personalisation with KPS

Customer Experience

Instant Personalisation with KPS

Only holistic personalisation becomes a fast-acting success booster. That's why we call it Instant Personalisation. No matter where your company is at the moment, KPS will quickly bring your CX to a market-leading level, with comprehensive expertise in all areas of CRO/UX, Loyalty, ME Automation, CME and Customer Data Profile.
Hyperpersonalisation

Instant Insight

What is Hyperpersonalisation?

Through better data processing and algorithms, it is now possible for companies to offer customers a more personalised service. This has given rise to the somewhat more sophisticated "hyper-personalisation". We go into detail about what hyper-personalisation means and present eight companies that are successful with it.
Customer loyalty: Why loyal customers are indispensable

Instant Insight

Customer loyalty: Why loyal customers are indispensable

Not only the customer benefits from bonus points and an extensive loyalty programme. Companies gain a comprehensive insight into various customer data, such as buying behaviour and preferences of customers.

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