Currently, Millennials are one of the world’s largest demographics for retailers around the world with a huge consumer base, versus their Generation X predecessors.
Just as Millennials overtook Gen Xers, there’s another big buying group taking the lead for retail – Generation Z. This Generation expects brands to be transparent and authentic. Distinctive and disruptive, they have redefined loyalty as we traditionally know it. The way they shop, though, is very new and different from other demographics,
How to address these different generations, build loyalty and provide a flawless customer experience? How to turn these customers into advocates? That’s what we are going to discuss together with Annex Cloud.
So, tune in!