Customer Loyalty | 3 Personen schauen zufrieden auf ihr Handy

KPS Expert Talk

How to build sustainable Loyalty Programs and meet the generations!

KPS Expert Talk

In the KPS Expert Talk, customers and industry experts discuss hot topics and successful business initiatives. You have the opportunity to be there live and exchange ideas with the participants.

 

We talk with Annex Cloud about the opportunities that loyalty programmes have in terms of social media and influencer management.

Mom is on Facebook – her teenage daughter on TikTok! Both shop at Zalando! How to build Sustainable Loyalty Programs and meet the generations where they are!

It's getting exciting! You want to understand your customers even better? Know their habits, predict their needs and desires while approaching them in a personal way?

The e-commerce world is becoming more competitive day by day and the pressure is greater than ever to stand out from the crowd and be present in the consumers' minds. Retailers should focus on a sustainable loyalty strategy in which social media engagement also plays a role. The number of people using social media has increased exponentially, and are important for retailers. How do I reach my diverse audiences to ensure growth?

KPS Expert Talk | Customer Loyalty

ATTENTION RETAILERS!

Currently, Millennials are one of the world’s largest demographics for retailers around the world with a huge consumer base, versus their Generation X predecessors.

 

Just as Millennials overtook Gen Xers, there’s another big buying group taking the lead for retail – Generation Z.  This Generation expects brands to be transparent and authentic. Distinctive and disruptive, they have redefined loyalty as we traditionally know it. The way they shop, though, is very new and different from other demographics,

 

How to address these different generations, build loyalty and provide a flawless customer experience? How to turn these customers into advocates? That’s what we are going to discuss together with Annex Cloud.

 

So, tune in!

Our experts

Our speakers look forward to your questions!

.Erin Raese, Senior Vice President Revenue at Annex Cloud

Erin Raese, Senior Vice President Revenue at Annex Cloud

.Mirjam Markert, Consultant, KPS

Mirjam Markert, Consultant at KPS

Julian Drees, KPS

Julian Drees, Head of Loyalty at KPS

.Linda Bachorz

Linda Bachorz, Moderation, KPS Expert Talk

Contact

Do you have questions about this KPS Expert Talk?

Contact me!

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Arta Ismajli | KPS Marketing | Event Management

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