Kicking a football

Arsenal Football Club

Another Trophy for Arsenal Football Club

Case Study

UK E-Commerce Awards 2020: E-commerce Site Of The Year

We’re thrilled to announce that KPS and Arsenal Direct, the official online store for Arsenal Football Club, won best ecommerce site at the UK Ecommerce Awards (Sep 16th 2020) in the Sports, Leisure Toys category.

We’ve been working with Arsenal for the last 3 years, and have transformed the site (and resulting KPIs), redesigning the user experience and allowing the business to scale up fast, with a new platform, increased product lines, and features such as tools for customizing football kits and fan-favourite memorabilia.

Improvements have been seen across the board - for instance, significant improvements in page load speed, conversion rate improvements over 20%, to name but a few.

Arsenal Direct Onlineshop on Tablet and Mobile
This is such fantastic news for everyone. The teams have worked so hard behind the scenes to bring our fans the best online experience we can.
Jonathan Yardley E-Commerce Director Arsenal Direct

Continuing to innovate

Since the launch of the new site in 2017, the teams have continued to innovate, integrating stadium tours into the main site, adding new payment methods, optimising the checkout process and implementing a continuous improvement programme.

Arsenal Direct Onlineshop Stadium Tour
We’re thrilled to see Arsenal and KPS’s hard work to revolutionise the site – and business – performance – has been recognised at these prestigious awards. We’ve been working together for over 3 years, launching the new site in 2017. The end result is a great experience for the site visitor, and a boost to the Arsenal Team’s KPIs.
Barnaby Moffat Commercial Director KPS

Facts

Arsenal Direct, is the go-to resource for authentic football kits, personalised clothing and products, and memorabilia.

Contact

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Barnaby Moffat, Commercial Director of KPS UK

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Our Work

Our proven track record of excellence

Our mission is to help you realise the full capabilities of an omnichannel SAP CX suite. With our industry-leading know-how and passion for successful transformations, we develop e-commerce solutions that increase sales, boost conversion rates and deliver excellent customer experiences.

 

Our work has not only delivered successful customer case studies - it also wins us international awards. Take a look for yourself!

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