Holding a basket of groceries

Brakes

Supporting Brakes in its mission to help feed the nation

Case Study

A new B2C site – from idea to launch in just one week

The COVID-19 pandemic has affected organisations from many sectors including retail, travel, and hospitality, but it has also presented opportunities as brands change their business model to meet this unprecedented challenge.

 

KPS, one of the UK’s most trusted e-commerce agencies, has seen a number of clients doing exactly that and, using e-commerce solutions, launching services in days that previously may have taken months.

 

This is especially true of KPS’s client, Brakes, the UK’s leading foodservice wholesaler.  With the sudden closure of pubs and restaurants, Brakes was able to step in alongside fellow wholesaler Bidfood, to support the Government in providing food and other essentials to the clinically vulnerable, who were required to ‘shield’ themselves for at least 12 weeks.  From planning to execution in less than nine days, Brakes is now delivering more than 200,000 care packages each week across Great Britain.

Pivoting to meet demand

Brakes have also been supporting supermarket’s efforts to get food into stores, working with several retailers to help them meet the surge in demand for a number of different products.

Brakes began to supply its restaurant-quality products directly to consumers who were not able to secure a delivery or did not want to visit a supermarket, and launched click and collect and delivery options for consumers, from a number of its depots.

Brakes webshop on a laptop

And that's where we came in...

Within two days, supported by e-commerce specialists KPS, Brakes opened its B2B site to the public, accepting phone orders for collection from a select few distribution centres (DCs). Brakes recognised that in order to support its communities, it would also have to launch a complementary Direct to Consumer (D2C) e-commerce site, which would support the click and collect option.

Historically, Brakes has been supported by a series of digital transformation projects delivered by KPS; working together to launch a new e-commerce platform for restaurants, hospitals, care homes and schools in 2019.

KPS was the obvious partner of choice for the D2C site. As one of the world’s top six SAP partners for customer experience, with extensive expertise in implementing SAP solutions, KPS also had an in-depth understanding of Brakes’ business and its tech stack. Brakes recognised the value that KPS could add in achieving this transformation in a limited timeframe.

Brakes webshop on tablet and mobile phone

Pulling out all the stops to deliver

With new registration, location, payments and customer service processes needing designing, testing and implementing at pace, the project to supplement Brakes’ traditional business was challenging.

However, the KPS / Brakes teams worked around the clock to plan, create, test and deliver the implementation of Brakes’ D2C channel on the SAP Commerce Cloud platform in just nine days.  Something that might normally take a number of months.

Not only were the partners working collaboratively to implement the D2C platform, but it was delivered with no impact on Brakes’ vital food-delivery and supply chain work.

The new consumer site includes a postcode check, allowing shoppers to see whether they live within the 35-40 mile radius delivery zone. Brakes can provide groceries to a radius that includes 6.8 million households in the UK and growing weekly. Consumers have access to more than 6,000 Brakes products - including fruit and veg, meat and poultry, bread, milk and much more. The site allows shoppers to select a delivery day, build their basket, and complete the checkout process - including credit card payment, using a newly integrated payments solution supplied by ITS.

The support we received from KPS was nothing short of exceptional, with fast turnaround, and best practice at every stage of the implementation.
Alex Protasiuk Lead Digital Relationship Manager at Brakes
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Facts

Our work with Brakes gets international recognition at the Stevie Awards

Contact

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Barnaby Moffat, Commercial Director of KPS UK

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  • Email:
    uk-info@kps.com



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Our Work

Our proven track record of excellence

Our mission is to help you realise the full capabilities of an omnichannel SAP CX suite. With our industry-leading know-how and passion for successful transformations, we develop e-commerce solutions that increase sales, boost conversion rates and deliver excellent customer experiences.

 

Our work has not only delivered successful customer case studies - it also wins us international awards. Take a look for yourself!

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