Case Study
A new B2C site – from idea to launch in just one week
The COVID-19 pandemic has affected organisations from many sectors including retail, travel, and hospitality, but it has also presented opportunities as brands change their business model to meet this unprecedented challenge.
KPS, one of the UK’s most trusted e-commerce agencies, has seen a number of clients doing exactly that and, using e-commerce solutions, launching services in days that previously may have taken months.
This is especially true of KPS’s client, Brakes, the UK’s leading foodservice wholesaler. With the sudden closure of pubs and restaurants, Brakes was able to step in alongside fellow wholesaler Bidfood, to support the Government in providing food and other essentials to the clinically vulnerable, who were required to ‘shield’ themselves for at least 12 weeks. From planning to execution in less than nine days, Brakes is now delivering more than 200,000 care packages each week across Great Britain.
