How technology paves the way for individualised customer approaches in real-time
The end of third-party cookies is approaching. Companies will have one less data source available for individual customer targeting. However, retailers can use this situation as an opportunity to revise their data strategies. Data plays a crucial role and paves the way for a high customer experience and hyper-personalisation. However, many challenges must be overcome to navigate this path successfully.
Learn from this white paper how medium-sized and large commercial enterprises deal with the digital transformation, how customers can be better understood, what opportunities digital technologies offer for personalisation in commerce, the role of data in all this, and the challenges that arise.