KPS and Lünendonk White paper "Hyperpersonalisierung in commerce"

Lünendonk® White paper 2022

Hyperpersonalisation in commerce

Download White paper now

How technology paves the way for individualised customer approaches in real-time

The end of third-party cookies is approaching. Companies will have one less data source available for individual customer targeting. However, retailers can use this situation as an opportunity to revise their data strategies. Data plays a crucial role and paves the way for a high customer experience and hyper-personalisation. However, many challenges must be overcome to navigate this path successfully.

 

Learn from this white paper how medium-sized and large commercial enterprises deal with the digital transformation, how customers can be better understood, what opportunities digital technologies offer for personalisation in commerce, the role of data in all this, and the challenges that arise.  

More Insights

Everything that is important and becomes important.

The end of the cookie era 2023 | Advertising without third-party tracking

Instant Insight

The end of third-party cookies

There are promising alternatives, but they require some creativity. Learn more about Cookieless Tracking!

Learn more
Women standing in a room and smiling

Inspire customers

Customer Experience & Marketing

Better and more economical customer journeys through 360-degree customer insights and data-driven campaigns.

Learn more
E-Book Instant Personalisation

E-Book download

Quickly reach market leader level with KPS Instant Personalisation.

Learn in our e-book how to use the trend of personalisation and strengthen the competitive position of your company by addressing your customers individually.

Download

Privacy settings

We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience. With your consent, we use cookies to analyse the usage of our website.

We also use cookies for marketing to help us measure the success of our marketing efforts. In the settings you will find detailed information about the individual cookies, and you can refuse the use of cookies.

You can change or revoke your selection at any time on any KPS.com page in the footer under Privacy Settings.

Essential Cookies

Essential cookies enable basic functions and are necessary for the proper functioning of the website.

  • Cookie Banner
    Cookie Name: kps-privacy-settings
    Value: PrivacyLevel_0#a
    Storage duration: 4 weeks
    Description: Cookie is required to save cookie settings. This is a purely technical cookie.

HubSpot:

  • Cookie Name: __hs_opt_out
    Storage duration: 6 months
    Description: Cookie is used by the opt-in privacy policy to ask the visitor to accept cookies again. This cookie is set when you give visitors the choice to disable cookies. It contains the string "Yes" or "No".
  • Cookie Name: __hs_do_not_tracking
    Storage duration: 6 months
    Description:: This cookie can be set so that the tracking code does not send any information to HubSpot. It contains the character string "Yes".
  • Cookie Name: __hs_initial_opt_in
    Storage duration: 7 days
    Description: This cookie is used to prevent banners from being displayed every time visitors visit your website in strict mode. It contains the string "Yes" or "No".
  • Cookie Name: __hs_cookie_cat_pref
    Storage duration: 6 months
    Description: This cookie is used to record the categories a visitor consented to. It contains data on the consented categories.
  • Cookie Name: __hs_gpc_banner_dismiss
    Storage duration: 180 days
    Description: This cookie is used when the Global Privacy Control banner is dismissed. It contains the string "yes" or "no"
  • Cookie Name: __hs_notify_banner_dismiss
    Storage duration: 180 days
    Description: This cookie is used when the website uses a Notify consent banner type. It contains a boolean value of True.
  • Cookie Name: hs_ab_test
    Speicherdauer: End of session
    Description: This cookie is used to consistently serve visitors the same version of an A/B test page they’ve seen before. It contains the id of the A/B test page and the id of the variation that was chosen for the visitor.
  • Cookie Name: <id>_key
    Storage duration: 14 days
    Description: When visiting a password-protected page, this cookie is set so future visits to the page from the same browser do not require login again. The cookie name is unique for each password-protected page. It contains an encrypted version of the password so future visits to the page will not require the password again.
  • Cookie Name: hs-messages-is-open
    Storage duration: 30 minutes
    Description: This cookie is used to determine and save whether the chat widget is open for future visits. It is set in your visitor's browser when they start a new chat, and resets to re-close the widget after 30 minutes of inactivity. If your visitor manually closes the chat widget, it will prevent the widget from re-opening on subsequent page loads in that browser session for 30 minutes. It contains a boolean value of True if present.
  • Cookie Name: hs-messages-hide-welcome-message
    Storage duration: 1 day
    Description: This cookie is used to prevent the chat widget welcome message from appearing again for one day after it is dismissed. It contains a boolean value of True or False.
  • Cookie Name: __hsmem
    Storage duration: 7 days
    Description: This cookie is set when visitors log in to a HubSpot-hosted site. It contains encrypted data that identifies the membership user when they are currently logged in.
  • Cookie Name: hs-membershem-csrf
    Storage duration: End of session
    Description: This cookie is used to ensure that content membership logins cannot be forged. It contains a random string of letters and numbers used to verify that a membership login is authentic.
  • Cookie Name: __cfruid
    Storage duration: End of session
    Description: This cookie is set by HubSpot's CDN provider based on their rate limit policies. It expires at the end of the session. Learn more about Cloudflare cookies.
  • Cookie Name: ___cfuvid
    Storage duration: End of session
    Description: This cookie is set by HubSpot's CDN provider based on their rate limit policies. It expires at the end of the session. Learn more about Cloudflare cookies.
Functional cookies

Functional cookies are used by third parties or publishers to display personalised advertisements. They do this by tracking visitors across websites.

External media

Content from video platforms and social media platforms is blocked by default. If cookies from external media are accepted, access to this content no longer requires manual consent.

Changing privacy settings

Imprint

Data protection statement