Boost your customers' experience with an effective social commerce strategy

KPS Social Commerce

Boost your customers' experience with an effective social commerce strategy

The goal

A seamless customer journey leads to a higher customer reach

The opportunity to increase profits through social commerce is great: Those who use the interaction of their customers on social media channels and adapt the customer journey of the customers to the use of social media not only generate more sales, but also strengthen customer loyalty. With social commerce, customers can buy products directly via social media and follow their first impulse to buy. You can also easily reach first-time buyers via these same social channels.

As an eCommerce & marketing consultancy, we help build, refine and continuously improve an optimal social commerce strategy by creating a powerful system landscape that meets all requirements.

Challenge

Social commerce optimises the customer journey and counteracts purchase cancellations

Simply put, social commerce can be described as the meeting point of eCommerce and social media, where companies tag their products on social media content and allow users to buy them directly through this shoppable content.

Factsheet on Kickstarting with KPS Social Commerce

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Start your social commerce strategy now!

Counteract these risks:

  • Social commerce laggards lose visibility
  • Loss of customer reach
  • Media or platform switching and complicated checkout during purchase lead to poorer customer experiences and purchase abandonment
Factsheet – Kickstarting with KPS Social Commerce

Benefits

Why you should start with social commerce now

1. Impact on turnover

Through social commerce, products are sold directly on channels where customers spend their time. Social commerce increases the amount of products sold due to higher visibility and increased awareness of the company.
Impact on turnover

1. Interaction with customers

Social commerce accelerates the transactional customer process and has the potential to increase conversion rates.
Interaction with customers

1. Optimisation of the customer journey

Social commerce removes friction from online shopping experiences that begin on social platforms. Due to an optimised customer journey, customer satisfaction is increased and customer loyalty is strengthened.
Optimisation of the customer journey

1. Impact on turnover

Through social commerce, products are sold directly on channels where customers spend their time. Social commerce increases the amount of products sold due to higher visibility and increased awareness of the company.
Impact on turnover

1. Interaction with customers

Social commerce accelerates the transactional customer process and has the potential to increase conversion rates.
Interaction with customers

1. Optimisation of the customer journey

Social commerce removes friction from online shopping experiences that begin on social platforms. Due to an optimised customer journey, customer satisfaction is increased and customer loyalty is strengthened.
Optimisation of the customer journey

Offering

"See, click, buy!" - Pick up your customers where they are.

Social Commerce Readiness

1 Readiness

Social Commerce Readiness

We assess social commerce readiness with a maturity check and consider the following parameters:

 

  • Real-Time Execution
  • Omnichannel Campaigns
  • Social Media Advertising
  • User Generated Content
  • AI Recommendations 
  • Conversational Commerce
Social Commerce & Marketing Strategy

2 Strategy

Social Commerce & Marketing Strategy


KPS can help you implement a holistic marketing strategy that incorporates your social commerce strategy: Mission, vision and strategy are aligned:

 

  • Social Media Platform Strategy
  • Marketing Strategy
  • Corporate Vision
  • Corporate Mission
  • Long-term corporate direction
Implementation with Social Implementation

3 Implementation

Technical set-up with implementation


The technical set-up is the prerequisite for a cross-system social commerce implementation. The following special features are part of the set-up:

 

  • Social Login
  • Product Feed Implementation
  • Chatbot Integration
  • Curated Shopping
  • Shoppable Ads & Posts
  • Social Checkout

Platzierung

Produkte sind direkt auf Kanälen verfügbar, auf denen Kunden bereits Zeit verbracht haben.

Erlebnis

Social Commerce beseitigt Reibungsverluste bei Online-Einkaufserlebnissen, die auf sozialen Plattformen beginnen.

Conversion

Social Commerce beschleunigt den transaktionalen Kundenprozess und hat das Potenzial, die Konversionsrate zu erhöhen.

Suche

Social-Media-Plattformen dienen als Suchmaschinen, auf denen die Kunden Produkte entdecken, wenn sie die Beiträge lesen.

Social Commerce Readiness Check

Beurteilen Sie die Social-Commerce-Bereitschaft des Kunden mit dem KPS-Reifegrad-Check.

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Offering 2: Social Commerce Strategy

Mission, Vision und Strategie des Unternehmens unterstützen

Social Commerce Strategy

Zweck des von KPS bereitgestellten Angebotes ist die Ermöglichung des Einstiegs des Kunden in den Social Commerce durch die Entwicklung einer Social-Commerce-Strategie, die den Bedürfnissen des Kunden entspricht.

KPS kann Sie bei der Umsetzung einer ganzheitlichen Marketingstrategie unterstützen, die auf Ihrer Social Commerce Strategie basiert.

Der Optimierungsprozess der Social-Media-Strategie zielt darauf ab, mit neuen Shoppable-Content-Typen live zu gehen.

Offering 3: Implementation

Technisches Setup und Implementierung

Social Commerce Implementation

Der technische Aufbau ist die Voraussetzung für eine systemübergreifende Social-Commerce-Implementierung.

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1. Marketing

  • Real-Time Execution
  • Omnichannel Campaigns
  • Marketing Campaign Content
  • Customer Lifecycle Management
  • AI Recommendations 
  • Reporting & Analytics
  • B2C & B2B Marketing  
Marketing

1. Sales

  • Sales Planning, Performance & Forecast
  • Sales Content & Learning
  • Lead-to-Cash Process
  • Opportunity & Lead Management
  • Sales Quotation Management
  • Sales Contract Management
  • B2C & B2B Sales  
Sales

1. Commerce

  • Headless Commerce
  • Experience Management
  • Product Content & Data Management
  • Context-driven Services
  • Omnichannel Commerce Management
  • Customer generated Content
  • B2C & B2B Commerce
Commerce

1. Service

  • End-To-End Service Processes
  • 360 view on Customer Data
  • Knowledge Base
  • Contact Centre Management
  • Automated Ticket Routing
  • Omnichannel Engagement
  • Chatbot
  • Reporting & Analytics (Insight)
  • B2C & B2B Service  
Service

1. Loyalty

  • Customer Omnichannel Loyalty
  • Online/POS Earning & Burning
  • Social and Behavioral Loyalty
  • Benefit Management
  • Refer-a-Friend
  • B2C & B2B Loyalty  
Loyalty

1. Marketing

  • Real-Time Execution
  • Omnichannel Campaigns
  • Marketing Campaign Content
  • Customer Lifecycle Management
  • AI Recommendations 
  • Reporting & Analytics
  • B2C & B2B Marketing  
Marketing

1. Sales

  • Sales Planning, Performance & Forecast
  • Sales Content & Learning
  • Lead-to-Cash Process
  • Opportunity & Lead Management
  • Sales Quotation Management
  • Sales Contract Management
  • B2C & B2B Sales  
Sales

1. Commerce

  • Headless Commerce
  • Experience Management
  • Product Content & Data Management
  • Context-driven Services
  • Omnichannel Commerce Management
  • Customer generated Content
  • B2C & B2B Commerce
Commerce

1. Service

  • End-To-End Service Processes
  • 360 view on Customer Data
  • Knowledge Base
  • Contact Centre Management
  • Automated Ticket Routing
  • Omnichannel Engagement
  • Chatbot
  • Reporting & Analytics (Insight)
  • B2C & B2B Service  
Service

1. Loyalty

  • Customer Omnichannel Loyalty
  • Online/POS Earning & Burning
  • Social and Behavioral Loyalty
  • Benefit Management
  • Refer-a-Friend
  • B2C & B2B Loyalty  
Loyalty

Packages

Our package offers - Choose your starting point!

Social Commerce Discovery Package

Basic Package

Social Commerce Discovery Package

  • Social Commerce Readiness Check
  • Review the results of the Readiness Check
  • Create a maturity profile
Social Commerce Advanced Package

Advanced Package

Social Commerce Advanced Package

  • Market and target group analysis
  • Identification of the social commerce and marketing strategy based on the corporate strategy
  • Design of the CX target architecture
Social Commerce Premium Package

Premium Package

Social Commerce Premium Package

  • Comprehensive strategy consulting and identification of the path from the actual to the target architecture
  • Implementation of the social commerce building blocks based on the developed strategy
  • Timetable and milestone planning
Analysis

Assessment (Explore)

Analysis

Identification of business processes, technical setup and architecture
Best-In-Class

Assessment (Explore)

Best-In-Class

Identification of target processes and architecture based on KPS best practices
Proposal

Innovate & Design

Proposal

Comparison of current and future processes & architecture

The Team

Secure the support of social commerce specialists

Our goal is to be a consulting partner that our clients can trust. We prefer to do projects where we are part of the whole end-to-end journey, from the discovery workshops to the implementation phase and ongoing support. This way, our clients have a partner they can rely on and don't have to worry about failures in the set-up after go-live and hypercare.

Charlotte Greiß

Charlotte Greiß, Senior Manager

Expert for eCommerce

Isabella Wolf

Isabella Wolf, Senior Manager

Expert for Marketing Automation

Module & Partner

Modulare Infrastruktur als Erfolgsprinzip für Ihre technologische Transformation

Ausgehend vom Prinzip der Modularität gestalten KPS-Marketingexperten automatisierte Marketing-Systeme mit maßgeschneidertem Aufbau. Durch die Integration interoperabler Funktionsbausteine auf einer modularen Plattform sind reibungslose Prozessabläufe sichergestellt und das symptomatische Herumdoktern an mangelhaften Features erübrigt sich. 

Business Process Driven

Business Process Driven

Ihre branchenspezifischen End-to-End-Szenarien werden vollständig abgedeckt.
Unified Experience Layer

Unified Experience Layer

Einheitliche Benutzererfahrung entlang aller erforderlichen Touchpoints.
User Experience Landscape

User Experience Landscape

MACH-zertifizierte digitale Integrationsplattform.
Business Operations Landscape

Business Operations Landscape

12 Plattform-Domänen, kombinierbar mit den am besten geeigneten Softwareprodukten.
Business Process Driven

Business Process Driven

Ihre branchenspezifischen End-to-End-Szenarien werden vollständig abgedeckt.
Unified Experience Layer

Unified Experience Layer

Einheitliche Benutzererfahrung entlang aller erforderlichen Touchpoints.
User Experience Landscape

User Experience Landscape

MACH-zertifizierte digitale Integrationsplattform.
Business Operations Landscape

Business Operations Landscape

12 Plattform-Domänen, kombinierbar mit den am besten geeigneten Softwareprodukten.
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Charlotte Greiß

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Find out more

FAQ Social Commerce

Social commerce includes all commercial activities that are carried out via or with a social platform.

Today's customers buy and search via social platforms. Without the use of social commerce, there is a risk of losing these customers.

KPS advises you holistically and helps you to develop a future-proof social commerce strategy including implementation.

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Holistic CX

Customer Experience & Marketing

With personalised customer journeys that are consistent across all touchpoints and the seamless integration of customer experience and business processes, successful companies create effective customer experiences, build stronger customer loyalty and ensure operational excellence. KPS is your partner if you want to effectively harness the power of this highly efficient customer centricity.

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Only holistic personalisation becomes a fast-acting success booster. That's why we call it Instant Personalisation. No matter where your company is at the moment, KPS will quickly bring your CX to a market-leading level, with comprehensive expertise in all areas of CRO/UX, Loyalty, ME Automation, CME and Customer Data Profile.

More Information

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